Avène
Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin
face eyes neck serum
Avène
face eyes neck serum
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General, ingredient-based — not your personalized match.
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Take the skin testPowered by a high concentration of niacinamide (6%) and hyaluronic acid (1.5%), Avène’s Hyaluron Activ B3 Concentrated Plumping Serum encourages a cushion-like skin finish with visible softness, suppleness and luminosity. Perfect for make up prep, the silky elixir smooths onto the skin with a tightening effect thanks to its expert blend of multi-molecular hyaluronic acid. Niacinamide works to brighten and unify the skin tone, refreshing lacklustre complexions in as little as two weeks, while promoting improved elasticity and plumpness to help minimise the appearance of fine lines (a true multi-tasker!).
Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin is a watery-light serum from Avène, a brand based in France. The formula is built mainly around soothing and hydration. The ingredient list runs to 8 ingredients, each broken down in full below.
By its ingredient list the formula reads as very light — essentially a water-and-humectant base with little emollient weight. With almost no emollient load it should absorb quickly and finish close to matte. Hydration is handled by Glycerin, Sodium Hyaluronate and Pentylene Glycol, humectants that pull water into the upper layers of skin rather than sealing it there.
Soothing: High. Ingredients aimed at visible redness and reactivity, and here that comes from Avena Sativa Seed Water, Sodium Benzoate, Niacinamide and Sodium Hyaluronate.
Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Glycerin, Sodium Hyaluronate and Pentylene Glycol.
Barrier support: Moderate. Lipids and repair signals that support skin barrier integrity, and here that comes from Niacinamide.
Oil control: Moderate. Ingredients that moderate sebum or absorb shine, and here that comes from Niacinamide.
On richness alone it suits Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on antioxidant protection. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is fragrance-free, essential-oil-free, no drying alcohol, paraben-free, silicone-free and microplastic-free. Those claims come from the ingredient list itself, not from the packaging.
It can be used morning and evening. In a routine it goes before moisturiser. Tap along the orbital bone with your ring finger; product migrates upward on its own.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Attracts and locks in moisture to keep skin plump and dewy
Calms redness, irritation, and inflammation for sensitive skin
Tightens and refines the look of enlarged pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
2nd on the list, which puts it at an estimated 5–20% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
3rd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
4th on the list, which puts it at an estimated 2–10% of the formula.
1,2-Dihydroxypentane
5th on the list, which puts it at an estimated 2–10% of the formula.
Hyaluronic acid, sodium, salt
6th on the list, which puts it at an estimated 2–10% of the formula.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
7th on the list, which puts it at an estimated 1–5% of the formula.
2-Hydroxy-1,2,3-propanetricarboxylic acid
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Nothing in this formula belongs to a group our rules can put in conflict, so it layers freely. Order still matters — thinnest texture first.
This product is the "Eye" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 8 ingredients on the label.
Changes how skin behaves rather than how it feels
Dissolves and carries everything else
Draws water into the upper layers of skin
Binds trace metals that would otherwise spoil the formula
Forms a film that slows water loss
Sets the acidity the formula needs to work
Keeps the product free of microbial growth
Sets the thickness, spread and stability of the formula
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Avena Sativa Seed Water is an aqueous solution of the steam distillates obtained from the seeds of Avena sativa.
2nd on the list, which puts it at an estimated 5–20% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
3rd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
4th on the list, which puts it at an estimated 2–10% of the formula.
1,2-Dihydroxypentane
5th on the list, which puts it at an estimated 2–10% of the formula.
Hyaluronic acid, sodium, salt
6th on the list, which puts it at an estimated 2–10% of the formula.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
7th on the list, which puts it at an estimated 1–5% of the formula.
2-Hydroxy-1,2,3-propanetricarboxylic acid
8th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sodium benzoate
Products in the same category that share this formula's distinguishing ingredients.
Medicube
Shares 6 key ingredients with Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin: Glycerin, Niacinamide, Citric Acid, Adenosine, Sodium Hyaluronate
Mizon
Shares 6 key ingredients with Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin: Niacinamide, Glycerin, Citric Acid, Adenosine, Sodium Hyaluronate
Bioderma
Shares 6 key ingredients with Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin: Glycerin, Pentylene Glycol, Niacinamide, Citric Acid, Adenosine
SKIN1004
Shares 6 key ingredients with Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin: Glycerin, Niacinamide, Sodium Hyaluronate, Adenosine, Pentylene Glycol
Numbuzin
Shares 6 key ingredients with Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin: Glycerin, Niacinamide, Sodium Hyaluronate, Pentylene Glycol, Adenosine
Anua
Shares 6 key ingredients with Hyaluron Activ B3 Concentrated Plumping Serum for Ageing Skin: Glycerin, Niacinamide, Sodium Hyaluronate, Adenosine, Citric Acid
AVENA SATIVA SEED WATER, NIACINAMIDE, GLYCERIN, PENTYLENE GLYCOL, SODIUM HYALURONATE, ADENOSINE, CITRIC ACID, SODIUM BENZOATE.
NIACINAMIDE, SODIUM HYALURONATE, CITRIC ACID.
Apply 1-2 drops to the face, eye area and neck, morning and/or evening. Can be used on its own or mixed with your desired skin care products.
Judged on how rich the formula reads from its ingredient list, it suits Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
No ingredient in this formula is a recognised food source for malassezia, the yeast behind fungal acne.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
Yes. Reading the full ingredient list, this formula is fragrance-free.
No. Reading the full ingredient list, this formula is no drying alcohol.
Yes. Reading the full ingredient list, this formula is silicone-free.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Benzoyl peroxide.
Use it morning and evening, before moisturiser.
It lists 8 ingredients, of which 3 are recorded as actives.
Avène, a brand based in France.
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