2nd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
Alpha-H
Vitamin B Serum with 5% Niacinimide
face neck serum
Alpha-H
face neck serum
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
See how this fits your skin
Take the skin test and I'll show you how suitable this product is for you.
Take the skin testTargeting your skin’s unique needs is as easy as A, B, C, thanks to Alpha-H’s ultra-customisable (not to mention effective) range of vitamin-focused treatments. Looking to tackle unwanted texture and a compromised moisture barrier? Let us introduce you to the Vitamin B Serum. This silky formula is powered by a cocktail of four active ingredients that work together to seriously up the ante on your skin’s radiance, while enhancing hydration, smoothing texture and regulating oil production. Firstly, there’s niacinamide, which helps to strengthen and protect your moisture barrier (basically, your skin’s first line of defence against hydration leaving the skin and all the irritants in the air from getting in .) Next up, there’s panthenol, a vitamin B derivative that soothes, softens, and moisturises your skin. Then, there’s copper tripeptide which promotes collagen production (hello, smoother, plumper skin). And finally, there’s hyaluronic acid, the industry-beloved hero that sucks up moisture and holds it within the skin for all day hydration. Tick, tick, tick, tick.
Vitamin B Serum with 5% Niacinimide is a watery-light serum from Alpha-H, a brand based in Australia. The formula is built mainly around hydration and soothing. The ingredient list runs to 20 ingredients, each broken down in full below.
By its ingredient list the formula reads as very light — essentially a water-and-humectant base with little emollient weight. With almost no emollient load it should absorb quickly and finish close to matte. Hydration is handled by Glycerin, Propanediol and Sodium PCA, humectants that pull water into the upper layers of skin rather than sealing it there.
Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Glycerin, Propanediol, Sodium PCA and Panthenol.
Soothing: High. Ingredients aimed at visible redness and reactivity, and here that comes from Panthenol, Niacinamide, Sodium PCA and Sodium Hyaluronate.
Barrier support: Moderate. Lipids and repair signals that support skin barrier integrity, and here that comes from Niacinamide and Panthenol.
Oil control: Moderate. Ingredients that moderate sebum or absorb shine, and here that comes from Niacinamide and Maltodextrin.
On richness alone it suits Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on antioxidant protection, cell renewal and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is fragrance-free, essential-oil-free, no drying alcohol, paraben-free, silicone-free and microplastic-free. Those claims come from the ingredient list itself, not from the packaging.
It can be used morning and evening. In a routine it goes after toner, before moisturiser. Apply to clean, dry skin and give it a minute to absorb before the next layer. Introduce one new treatment at a time so you can identify what is working.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Calms redness, irritation, and inflammation for sensitive skin
Regulates sebum production to reduce shine and greasiness
Tightens and refines the look of enlarged pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
2nd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
3rd on the list, which puts it at an estimated 5–20% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
4th on the list, which puts it at an estimated 2–10% of the formula.
1,3-dihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Poly(oxy-1,2-ethanediyl), .alpha.-hydro-.omega.-hydroxy-, ether with methyl .beta.-d-glucopyranoside (4:1)
7th on the list, which puts it at an estimated 1–5% of the formula.
Sodium 5-oxo-2-pyrrolidinecarboxylate
8th on the list, which puts it at an estimated 1–5% of the formula.
Butanamide, 2,4-dihydroxy-N-(3-hydroxypropyl)-3,3-dimethyl-, (2R)-; dl-Panthenol
9th on the list, which puts it at an estimated 1–5% of the formula.
Hyaluronic acid, sodium, salt
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Hydroxy-1,2,3-propanetricarboxylic acid
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
4-Hydroxy-3-methoxycinnamic acid
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Amino acids, wheat
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lactobacillus Ferment is the product obtained from the fermentation of Lactobacillus.
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Maltodextrin
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Best kept to separate routines — one in the morning, one at night, or on alternate days.
This product is the "Treat" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 20 ingredients on the label.
Changes how skin behaves rather than how it feels
Draws water into the upper layers of skin
Forms a film that slows water loss
Dissolves and carries everything else
Sets the thickness, spread and stability of the formula
Neutralises free radicals from UV and pollution
Softens and smooths by filling gaps between skin cells
Sets the acidity the formula needs to work
Botanical material, usually for antioxidants or scent
Keeps the product free of microbial growth
Calms visible redness and irritation
Binds trace metals that would otherwise spoil the formula
Amino-acid chains that signal for repair or firmness
Lifts oil and dirt, or holds oil and water together
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
3rd on the list, which puts it at an estimated 5–20% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
4th on the list, which puts it at an estimated 2–10% of the formula.
1,3-dihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Poly(oxy-1,2-ethanediyl), .alpha.-hydro-.omega.-hydroxy-, ether with methyl .beta.-d-glucopyranoside (4:1)
6th on the list, which puts it at an estimated 2–10% of the formula.
Salvia Hispanica Seed Extract is an extract of the seeds of the Spanish Sage, Salvia hispanica L., Lamiaceae
7th on the list, which puts it at an estimated 1–5% of the formula.
Sodium 5-oxo-2-pyrrolidinecarboxylate
8th on the list, which puts it at an estimated 1–5% of the formula.
Butanamide, 2,4-dihydroxy-N-(3-hydroxypropyl)-3,3-dimethyl-, (2R)-; dl-Panthenol
9th on the list, which puts it at an estimated 1–5% of the formula.
Hyaluronic acid, sodium, salt
10th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Phenoxyethanol
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Hydroxy-1,2,3-propanetricarboxylic acid
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Potassium hydroxide
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
4-Hydroxy-3-methoxycinnamic acid
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Amino acids, wheat
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Octane-1,2-diol
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lactobacillus Ferment is the product obtained from the fermentation of Lactobacillus.
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
L-4-hydroxyproline
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Maltodextrin
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hydrolyzed Gardenia Florida Extract is the hydrolysate of Gardenia Florida L., Rubiaceae, Extract derived by acid, enzyme or other method of hydrolysis
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Copper Tripeptide-1 is a copper complex of Tripeptide-1
Products in the same category that share this formula's distinguishing ingredients.
Mizon
Shares 7 key ingredients with Vitamin B Serum with 5% Niacinimide: Niacinamide, Glycerin, Propanediol, Panthenol, Citric Acid
NEOGEN
Shares 7 key ingredients with Vitamin B Serum with 5% Niacinimide: Niacinamide, Glycerin, Propanediol, Panthenol, Ferulic Acid
SKIN1004
Shares 7 key ingredients with Vitamin B Serum with 5% Niacinimide: Glycerin, Niacinamide, Sodium Hyaluronate, Methyl Gluceth-20, Ferulic Acid
Numbuzin
Shares 7 key ingredients with Vitamin B Serum with 5% Niacinimide: Propanediol, Glycerin, Niacinamide, Sodium Hyaluronate, Panthenol
Anua
Shares 7 key ingredients with Vitamin B Serum with 5% Niacinimide: Niacinamide, Glycerin, Propanediol, Panthenol, Maltodextrin
Arencia
Shares 7 key ingredients with Vitamin B Serum with 5% Niacinimide: Glycerin, Propanediol, Niacinamide, Panthenol, Copper Tripeptide-1
AQUA, GLYCERIN, NIACINAMIDE, PROPANEDIOL, METHYL GLUCETH-20, SALVIA HISPANICA SEED EXTRACT, SODIUM PCA, PANTHENOL, SODIUM HYALURONATE, PHENOXYETHANOL, CITRIC ACID, POTASSIUM HYDROXIDE, FERULIC ACID, WHEAT AMINO ACIDS, CAPRYLYL GLYCOL, LACTOBACILLUS FERMENT, HYDROXYPROLINE, MALTODEXTRIN, HYDROLYZED GARDENIA FLORIDA EXTRACT, COPPER TRIPEPTIDE-1.
NIACINAMIDE, PANTHENOL, SODIUM HYALURONATE, CITRIC ACID, COPPER TRIPEPTIDE-1.
Morning and evening, apply 3 - 4 drops to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.
Judged on how rich the formula reads from its ingredient list, it suits Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
One ingredient could feed malassezia: Lactobacillus Ferment. That describes the yeast's food supply, not a prediction that it will cause a breakout.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
Yes. Reading the full ingredient list, this formula is fragrance-free.
No. Reading the full ingredient list, this formula is no drying alcohol.
Yes. Reading the full ingredient list, this formula is silicone-free.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Azelaic acid. Take more care combining it with Benzoyl peroxide — use them in separate routines or on alternate days.
Use it morning and evening, after toner, before moisturiser.
It lists 20 ingredients, of which 5 are recorded as actives.
Alpha-H, a brand based in Australia.
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