1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
ETUDE
Baking Powder B.B Deep Cleansing Foam
face foam cleanser
ETUDE
face foam cleanser
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
See how this fits your skin
Take the skin test and I'll show you how suitable this product is for you.
Take the skin testThe B.B Cream Deep Cleansing Foam removes small dead skin cells and impurities from pores with fine baking powder and cleanses stubborn dead cells and adhering B.B cream with the plant-derived rice bran powder.
Baking Powder B.B Deep Cleansing Foam is a lightweight foam cleanser from ETUDE. The formula is built mainly around hydration. The ingredient list runs to 17 ingredients, each broken down in full below.
By its ingredient list the formula reads as light: water and humectants lead, with emollients kept lower in the order. Hydration is handled by Glycerin, Cocamidopropyl Betaine and Water, humectants that pull water into the upper layers of skin rather than sealing it there.
Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Glycerin, Cocamidopropyl Betaine, Water and Stearic Acid.
On richness alone it suits Balanced skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on barrier support, antioxidant protection, brightening and tone and soothing. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is essential-oil-free, no drying alcohol, paraben-free, silicone-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging. It does contain fragrance, worth knowing if your skin reacts to any of them.
It can be used morning and evening. In a routine it goes first step. Use on damp skin and rinse thoroughly. Follow with a toner or essence while skin is still slightly damp.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Regulates sebum production to reduce shine and greasiness
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
3rd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Stearic acid
6th on the list, which puts it at an estimated 2–10% of the formula.
Silicon dioxide
7th on the list, which puts it at an estimated 1–5% of the formula.
Poly(oxy-1,2-ethanediyl), .alpha.-hydro-.omega.-hydroxy-, (32 mol EO average molar ratio)
9th on the list, which puts it at an estimated 1–5% of the formula.
Stearic acid, monoester with glycerol
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
Read from the full ingredient list. A brand's own claim may differ.
Parfum
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Nothing in this formula belongs to a group our rules can put in conflict, so it layers freely. Order still matters — thinnest texture first.
This product is the "Cleanse" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 17 ingredients on the label.
Sets the thickness, spread and stability of the formula
Lifts oil and dirt, or holds oil and water together
Softens and smooths by filling gaps between skin cells
Loosens or dissolves dead surface cells
Dissolves and carries everything else
Draws water into the upper layers of skin
Forms a film that slows water loss
Sets the acidity the formula needs to work
Changes how the product smells or looks
Binds trace metals that would otherwise spoil the formula
Keeps the product free of microbial growth
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
Tetradecanoic acid
3rd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
4th on the list, which puts it at an estimated 2–10% of the formula.
Potassium hydroxide
5th on the list, which puts it at an estimated 2–10% of the formula.
Stearic acid
6th on the list, which puts it at an estimated 2–10% of the formula.
Silicon dioxide
7th on the list, which puts it at an estimated 1–5% of the formula.
Poly(oxy-1,2-ethanediyl), .alpha.-hydro-.omega.-hydroxy-, (32 mol EO average molar ratio)
8th on the list, which puts it at an estimated 1–5% of the formula.
Ethylene distearate
9th on the list, which puts it at an estimated 1–5% of the formula.
Stearic acid, monoester with glycerol
10th on the list, which puts it at an estimated 1–5% of the formula.
Poly(oxy-1,2-ethanediyl), .alpha.-(1-oxooctadecyl)-.omega.-hydroxy- (100 mol EO average molar ratio)
11th on the list, which puts it at an estimated 1–3% of the formula.
Sodium hydrogencarbonate
12th on the list, which puts it at an estimated 1–3% of the formula.
Oryza Sativa Bran is the broken hulls of the Rice, Oryza sativa L., Poaceae
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Disodium dihydrogen ethylenediaminetetraacetate
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1-Propanaminium, 3-amino-N-(carboxymethyl)-N,N-dimethyl-, N-coco acyl derivs., hydroxides, inner salts
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sodium benzoate
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Poly(oxy-1,2-ethanediyl), .alpha.-hydro-.omega.-hydroxy- (14000 mol EO average molar ratio)
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Parfum is a term for ingredient labelling used to identify that a product contains a material or a combination of materials normally added to a cosmetic to produce or to mask a particular odour. According to Article 19 of the Cosmetics Regulation, 'Perfume and aromatic compositions and their raw materials shall be referred to by the terms ‘parfum’ or ‘aroma’. '
Products in the same category that share this formula's distinguishing ingredients.
ETUDE
Shares 6 key ingredients with Baking Powder B.B Deep Cleansing Foam: Glycerin, Water, Stearic Acid, Peg-32, Glyceryl Stearate
COSRX
Shares 5 key ingredients with Baking Powder B.B Deep Cleansing Foam: Water, Glycerin, Stearic Acid, Peg-32, Glyceryl Stearate
Heimish
Shares 5 key ingredients with Baking Powder B.B Deep Cleansing Foam: Water, Glycerin, Stearic Acid, Peg-32, Glyceryl Stearate
BANILA CO
Shares 5 key ingredients with Baking Powder B.B Deep Cleansing Foam: Water, Glycerin, Stearic Acid, Glyceryl Stearate, Silica
Huxley
Shares 5 key ingredients with Baking Powder B.B Deep Cleansing Foam: Water, Stearic Acid, Glycerin, Glyceryl Stearate, Silica
innisfree
Shares 5 key ingredients with Baking Powder B.B Deep Cleansing Foam: Glycerin, Stearic Acid, Peg-32, Glyceryl Stearate, Silica
WATER, MYRISTIC ACID, GLYCERIN, POTASSIUM HYDROXIDE, STEARIC ACID, SILICA, PEG-32, GLYCOL DISTEARATE, GLYCERYL STEARATE, PEG-100 STEARATE, SODIUM BICARBONATE, ORYZA SATIVA BRAN, DISODIUM EDTA, COCAMIDOPROPYL BETAINE, SODIUM BENZOATE, PEG-14M, PARFUM.
Use morning and night, after removing makeup. Begin with wet hands and face. Squeeze a proper amount onto your hand and foam up. Gently massage onto face avoiding the eye and mouth area. Rinse with warm water.
Judged on how rich the formula reads from its ingredient list, it suits Balanced skin best. It is the least natural fit for Dry, Combination (dry) skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
3 ingredients could feed malassezia: Glycol Distearate, Glyceryl Stearate, Peg-100 Stearate. That describes the yeast's food supply, not a prediction that they will cause a breakout.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
No — it contains Parfum.
No. Reading the full ingredient list, this formula is no drying alcohol.
Yes. Reading the full ingredient list, this formula is silicone-free.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Benzoyl peroxide.
Use it morning and evening, first step.
It lists 17 ingredients, of which 0 are recorded as actives.
ETUDE.
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