I'M FROM Vitamin Fruit Serum

I'M FROM

Vitamin Fruit Serum

face serum

Added Last edited

Fit by skin type

General, ingredient-based — not your personalized match.

Dry
58%
Combination (dry)
58%
Balanced
88%
Combination (oily)
82%
Oily
82%

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30
Ingredients
6
Benefits
3
Actives
Find Dupes

The I’m From Vitamin Fruit Serum stands as a revitalizing elixir, harnessing the potent benefits of 86.7% vitamin fruit extracts to rejuvenate and illuminate your skin. Packed with a harmonious blend of vitamin-rich extracts, this serum deeply nourishes tired and lackluster skin, restoring its youthful radiance and vitality. With a focus on brightening and evening out skin tone, the serum’s formula targets dark spots, hyperpigmentation, and uneven patches, unveiling a more uniform and radiant complexion. Laden with antioxidants, it acts as a protective shield, combating free radicals and premature aging, leaving your skin with a healthy, luminous appearance. The lightweight, non-greasy texture effortlessly penetrates the skin, providing long-lasting hydration, ensuring a soft, supple, and revitalized feel.

Key Insights

Benefits

6
Anti-Aging
Dark Spot Fading
Evens Skin Tone
Hydration
Pore Minimizer
Soothing

Active Ingredients

3
Hyaluronic acid Vitamin B3 (niacinamide) Vitamin C

Risks

1
Synthetic polymer

About Vitamin Fruit Serum

Overview

Vitamin Fruit Serum is a lightweight serum from I'M FROM. The formula is built mainly around hydration and soothing. The ingredient list runs to 30 ingredients, each broken down in full below.

Texture and finish

By its ingredient list the formula reads as light: water and humectants lead, with emollients kept lower in the order. Silicones in the formula tend to give a smooth, blurred finish and help it grip under makeup. Hydration is handled by Methylpropanediol, Glycerin and Beta-glucan, humectants that pull water into the upper layers of skin rather than sealing it there.

What the formula does

Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Methylpropanediol, Glycerin, Beta-glucan and Hydrolyzed Hyaluronic Acid.

Soothing: High. Ingredients aimed at visible redness and reactivity, and here that comes from Beta-glucan, Hippophae Rhamnoides Fruit Extract, Niacinamide and Portulaca Oleracea Extract.

Barrier support: Moderate. Lipids and repair signals that support skin barrier integrity, and here that comes from Niacinamide and Hydrogenated Lecithin.

Brightening: Moderate. Ingredients that act on uneven tone and post-inflammatory marks, and here that comes from Niacinamide and Ascorbic Acid.

Who it suits

On richness alone it suits Balanced, Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.

What it does not target

The formula contributes little or nothing on antioxidant protection, cell renewal and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.

What is not in it

Reading the full list, the formula is fragrance-free, essential-oil-free, no drying alcohol, paraben-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging.

Where it fits in a routine

It can be used morning and evening. In a routine it goes after toner, before moisturiser. Apply to clean, dry skin and give it a minute to absorb before the next layer. Introduce one new treatment at a time so you can identify what is working.

This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.

Pros and cons

Drawn purely from the ingredient list

Pros

  • No fragrance or declared allergens
  • No essential oils
  • No drying alcohol
  • No microplastics
  • Strong humectant content for hydration
  • Several soothing ingredients
  • No common irritants flagged in the list
  • No recognised malassezia (fungal acne) triggers

Which skin types it suits

Scored on how rich or light the formula reads from its INCI order.

Suitable for

  • Balanced skin
  • Combination (oily) skin
  • Oily skin

Less suitable for

  • Dry skin
  • Combination (dry) skin

Sensitive skin

No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.

Skin concerns

Based on the curated benefits documented for this product's ingredients.

Helps with

  • Hydration 12 ingredients

    Attracts and locks in moisture to keep skin plump and dewy

  • Anti-Aging 8 ingredients

    Boosts collagen and cell turnover to reduce fine lines and wrinkles

  • Soothing 6 ingredients

    Calms redness, irritation, and inflammation for sensitive skin

  • Dark Spot Fading 1 ingredient

    Fades hyperpigmentation and evens out dark spots over time

  • Evens Skin Tone 1 ingredient

    Brightens and balances complexion for a more uniform appearance

  • Pore Minimizer 1 ingredient

    Tightens and refines the look of enlarged pores

Does not target

Anti-Acne Blackhead Reducing Oil Control Smooths Bumpy Skin

None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.

Key ingredients

The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.

1st on the list, which puts it at an estimated 10–40% of the formula.

Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae

Anti-Aging Soothing

2nd on the list, which puts it at an estimated 5–20% of the formula.

2-Methyl-1,3-propanediol

Hydration

4th on the list, which puts it at an estimated 2–10% of the formula.

Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane

Hydration Anti-Aging
Niacinamide Vitamin B3 (niacinamide)

5th on the list, which puts it at an estimated 2–10% of the formula.

Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**

Soothing Anti-Aging Pore Minimizer

6th on the list, which puts it at an estimated 2–10% of the formula.

Dodecamethylcyclohexasiloxane

Hydration

7th on the list, which puts it at an estimated 1–5% of the formula.

Portulaca Oleracea Extract is an extract of the whole plant of the Purselane, Portulaca oleracea L., Portulacaceae

Anti-Aging Soothing Hydration

12th on the list, which puts it at an estimated 1–3% of the formula.

Melia Azadirachta Leaf Extract is an extract of the leaves of the Neem Tree, Melia azadirachta L., Meliaceae

Anti-Aging

15th on the list, which puts it at an estimated 1–3% of the formula.

Corallina Officinalis Extract is an extract of the Alga, Corallina officinalis L., Corallinaceae

Hydration Anti-Aging

17th on the list, which puts it at an estimated 1–3% of the formula.

Lecithins, hydrogenated

Hydration

18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Ammonium Acryloyldimethyltaurate/VP Copolymer is a copolymer of ammonium acryloyldimethyltaurate and vinylpyrrolidone monomers

Hydration

20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-yl acetate

Anti-Aging Soothing

21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

6-Amino-9-beta-D-ribofuranosyl-9H-purine

Soothing

Formula analysis

Each axis is scored from the ingredients present and how high up the list they sit.

Hydration High

Ingredients that pull and hold water in the upper layers of skin

Barrier support Moderate

Lipids and repair signals that support skin barrier integrity

Antioxidant support None

Ingredients that mop up free radicals from UV and pollution

Oil control Low

Ingredients that moderate sebum or absorb shine

Brightening Moderate

Ingredients that act on uneven tone and post-inflammatory marks

Soothing High

Ingredients aimed at visible redness and reactivity

Cell renewal None

Retinoids, acids and enzymes that speed surface turnover

Firmness signalling None

Peptides and growth factors that signal for collagen support

Active and supporting ingredients

"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.

Active ingredients (3)

Supporting ingredients (27)

Solvents, emollients, texture agents and preservatives — the formula that carries the actives.

Hippophae Rhamnoides Fruit Extract Methylpropanediol 1,2-hexanediol Glycerin Cyclohexasiloxane Portulaca Oleracea Extract Malpighia Glabra Fruit Extract Laminaria Japonica Extract Eclipta Prostrata Leaf Extract Acmella Oleracea Extract Melia Azadirachta Leaf Extract Curcuma Longa Root Extract Ocimum Sanctum Leaf Extract Corallina Officinalis Extract Hippophae Rhamnoides Oil Hydrogenated Lecithin Ammonium Acryloyldimethyltaurate/vp Copolymer Xanthan Gum Tocopheryl Acetate Adenosine Carbomer Fructooligosaccharides Disodium Edta Beta-glucan Tromethamine Water Ethylhexylglycerin

What is and is not in it

Read from the full ingredient list. A brand's own claim may differ.

Free from

  • Fragrance-free
  • Essential-oil-free
  • No drying alcohol
  • Paraben-free
  • Microplastic-free
  • Sulfate-free
  • Dye-free
  • Oil-free
  • No animal-derived ingredients

Contains

  • Silicones

    Cyclohexasiloxane

What to layer it with

Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.

Compatible with

  • Vitamin C (L-ascorbic acid)
  • PHAs (gluconolactone)
  • Azelaic acid
  • Copper peptides
  • Bakuchiol
  • Niacinamide
  • Hyaluronic acid
  • Ceramides
  • Signal peptides
  • Panthenol
  • Sunscreen

Use with caution

  • Benzoyl peroxide

    Best kept to separate routines — one in the morning, one at night, or on alternate days.

  • Retinoids (retinol, retinal)

    Can be layered, but the combination raises the irritation risk. Go slowly.

  • AHAs (glycolic, lactic)

    Can be layered, but the combination raises the irritation risk. Go slowly.

  • BHA (salicylic acid)

    Can be layered, but the combination raises the irritation risk. Go slowly.

Where it fits in a routine

Morning Evening
  1. Cleanse
  2. Toning
  3. Treat
  4. Moisturise
  5. Protect

This product is the "Treat" step.

  • Apply to clean, dry skin and give it a minute to absorb before the next layer.
  • Introduce one new treatment at a time so you can identify what is working.

Safety and suitability

Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.

Pregnancy and breastfeeding
Nothing in this formula is on the standard pregnancy-caution list. That is not clearance — ask your doctor about anything you use daily.
Fungal acne (malassezia)
No ingredient here is a recognised food source for malassezia.
Sensitive and reactive skin
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Recorded ingredient risks
Synthetic polymer

Ingredients by function

Most ingredients do more than one job, so these counts add up to more than the 30 ingredients on the label.

10
Plant extract

Botanical material, usually for antioxidants or scent

5
Solvent

Dissolves and carries everything else

5
Texture agent

Sets the thickness, spread and stability of the formula

3
Active

Changes how skin behaves rather than how it feels

3
Humectant

Draws water into the upper layers of skin

3
Occlusive

Forms a film that slows water loss

2
Antioxidant

Neutralises free radicals from UV and pollution

2
Emollient

Softens and smooths by filling gaps between skin cells

2
pH adjuster

Sets the acidity the formula needs to work

2
Surfactant

Lifts oil and dirt, or holds oil and water together

1
Chelator

Binds trace metals that would otherwise spoil the formula

Ingredient breakdown

Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.

Estimated level
10–40%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

1st on the list, which puts it at an estimated 10–40% of the formula.

Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae

Anti-Aging Soothing
Estimated level
5–20%
Confidence
Moderate — INCI order above the 1% line
Roles
Solvent

2nd on the list, which puts it at an estimated 5–20% of the formula.

2-Methyl-1,3-propanediol

Hydration
3 scientific references
  • PubChem, Accessed April 2021, ePublication
  • Cosmetic Ingredient Review, June 2018, pages 1-73
  • Contact Dermatitis, September 2017, pages 159-162
Estimated level
5–20%
Confidence
Moderate — INCI order above the 1% line
Roles
Solvent

3rd on the list, which puts it at an estimated 5–20% of the formula.

4 Glycerin Humectant
Estimated level
2–10%
Confidence
Moderate — INCI order above the 1% line
Roles
Humectant, Occlusive, Texture agent, Solvent

4th on the list, which puts it at an estimated 2–10% of the formula.

Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane

Hydration Anti-Aging
6 scientific references
  • Journal of Pharmaceutical Investigation, March 2021, pages 223-231
  • International Journal of Toxicology, November/December 2019, Volume 38, Supplement 3, pages 6S-22S
  • International Journal of Cosmetic Science, August 2016, ePublication
  • British Journal of Dermatology, July 2008, pages 23-34
  • Journal of Cosmetic Dermatology, June 2007, pages 75-82
  • Proceedings of the National Academy of Sciences, June 2003, pages 7, 360-7, 365
5 Niacinamide Active
Estimated level
2–10%
Confidence
Moderate — INCI order above the 1% line
Roles
Active

5th on the list, which puts it at an estimated 2–10% of the formula.

Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**

Soothing Anti-Aging Pore Minimizer
15 scientific references
  • International Journal of Dermatology, February 2021, pages 166-173
  • Biomolecules & Therapeutics, July 2019, pages 562-569
  • Experimental Dermatology, February 2019, pages 15-22
  • Dermatologic Therapy, September 2017, ePublication
  • Journal of Investigative Dermatology, May 2017, page S116
  • International Journal of Pharmaceutics, March 2017, pages 158-162
  • Facial Plastic Surgery Clinics of North America, May 2016, pages 145-152
  • Clinical, Cosmetic, and Investigational Dermatology, July 2015, pages 405-412
  • Skin Pharmacology and Physiology, June 2014, pages 311-315
  • International Journal of Pharmacy, January 2013, pages 192-201
  • Dermatoendrocrinology, July 2012, pages 308-319
  • International Journal of Toxicology, September 2005, pages 1-31
  • Dermatologic Surgery, July 2005, pages 860-865
  • International Journal of Cosmetic Science, October 2004, pages 231-238
  • Journal of Cosmetic Dermatology, April 2004, pages 88-93
Estimated level
2–10%
Confidence
Moderate — INCI order above the 1% line
Roles
Emollient, Solvent

6th on the list, which puts it at an estimated 2–10% of the formula.

Dodecamethylcyclohexasiloxane

Hydration
2 scientific references
  • Dow (supplier info), Accessed September 2021, ePublication
  • International Journal of Toxicology, December 2011, pages 149S-227S
Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

7th on the list, which puts it at an estimated 1–5% of the formula.

Portulaca Oleracea Extract is an extract of the whole plant of the Purselane, Portulaca oleracea L., Portulacaceae

Anti-Aging Soothing Hydration
6 scientific references
  • Food Chemistry, August 2019, pages 239-245
  • Journal of Pharmacopuncture, March 2019, pages 7-15
  • Antioxidants, August 2017, pages 1-9
  • American Journal of Translational Research, May 2016, pages 2, 138-2, 148
  • BioMed Research International, January 2015, pages 1-11
  • Journal of Ethnopharmacology, July 2001, pages 171–176; and December 2000, pages 445-451
Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

8th on the list, which puts it at an estimated 1–5% of the formula.

Malpighia Glabra Fruit Extract is an extract of the fruit Acerola, Malpighia glabra L., Malpighiaceae

Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Occlusive, Plant extract

9th on the list, which puts it at an estimated 1–5% of the formula.

Laminaria Japonica Extract is an extract of the Japan Kelp/Seaweed, Laminaria japonica, Laminariaceae

Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

10th on the list, which puts it at an estimated 1–5% of the formula.

Eclipta Prostrata Leaf Extract is an extract of the leaves of Eclipta prostrata L., Compositae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Occlusive, Plant extract

11th on the list, which puts it at an estimated 1–3% of the formula.

Acmella Oleracea Extract is the extract of the aerial parts of Acmella oleracea, Asteraceae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

12th on the list, which puts it at an estimated 1–3% of the formula.

Melia Azadirachta Leaf Extract is an extract of the leaves of the Neem Tree, Melia azadirachta L., Meliaceae

Anti-Aging
8 scientific references
  • 5 Super Anti-Aging Antioxidants Your Skin Needs
  • How to Keep Your Neck & Chest Looking Young
  • Acne & Aging Skin
  • How to Diminish Uneven Skin Tone and Get Your Glow Back
  • What Are Peptides and What Do They Do for Skin?
  • The Truth About Firming Creams
  • Top 5 Reasons to Add Antioxidants to Your Skin Care Routine
  • Anti-Aging Superstars
Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

13th on the list, which puts it at an estimated 1–3% of the formula.

Curcuma Longa Root Extract is an extract of the rhizomes of the Turmeric, Curcuma longa L., Zingiberaceae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

14th on the list, which puts it at an estimated 1–3% of the formula.

Ocimum Sanctum Leaf Extract is an extract of the leaves of Ocimum sanctum, Labiatae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

15th on the list, which puts it at an estimated 1–3% of the formula.

Corallina Officinalis Extract is an extract of the Alga, Corallina officinalis L., Corallinaceae

Hydration Anti-Aging
8 scientific references
  • Supercharged Hydration
  • How Hyaluronic Acid Benefits Skin
  • What is Dehydrated Skin & How to Choose the Best Products
  • What Your Moisturizer Must Contain
  • Moisturizer Myths You Should Stop Believing Now
  • The Benefits of Glycerin in Skin Care
  • The Best Face Oils for Skin
  • How Facial Oils Help Skin
Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Emollient

16th on the list, which puts it at an estimated 1–3% of the formula.

Hippophae Rhamnoides Oil is the fixed oil obtained from the fruits of the Sea Buckthorn, Hippophae rhmanoides L, Elagnaceae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Surfactant

17th on the list, which puts it at an estimated 1–3% of the formula.

Lecithins, hydrogenated

Hydration
4 scientific references
  • International Journal of Toxicology, September 2020, pages 5S-25S
  • Nanocosmetics, June 2019, pages 95–140
  • Current Drug Delivery, 2016, pages 111–120
  • Pharmaceutical Research, February 2013, pages 538–55
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Texture agent

18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Ammonium Acryloyldimethyltaurate/VP Copolymer is a copolymer of ammonium acryloyldimethyltaurate and vinylpyrrolidone monomers

Hydration
19 Xanthan Gum Surfactant
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Surfactant, Texture agent

19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Xanthan gum

20 Tocopheryl Acetate Antioxidant
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Antioxidant

20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-yl acetate

Anti-Aging Soothing
8 scientific references
  • 5 Super Anti-Aging Antioxidants Your Skin Needs
  • How to Keep Your Neck & Chest Looking Young
  • Acne & Aging Skin
  • How to Diminish Uneven Skin Tone and Get Your Glow Back
  • What Are Peptides and What Do They Do for Skin?
  • The Truth About Firming Creams
  • Top 5 Reasons to Add Antioxidants to Your Skin Care Routine
  • Anti-Aging Superstars
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line

21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

6-Amino-9-beta-D-ribofuranosyl-9H-purine

Soothing
8 scientific references
  • PubChem, Accessed May 2021, ePublication
  • Cosmetic Ingredient Review, September 2020, pages 1-38
  • Experimental Dermatology, August 2014, pages 553-554
  • Journal of Investigative Dermatology, August 2011, pages 526-546
  • International Journal of Cosmetic Science, December 2006, pages 447-451
  • British Journal of Pharmacology, October 2008, issue 4, pages 475-486
  • PloS One, May 2008 (ePublication)
  • >International Journal of Cosmetic Science, August 2006, pages 447-451
22 Carbomer Texture agent
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Texture agent

22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

2-Propenoic acid, polymer with 2,2-bis(hydroxymethyl)propane-1,3-diol 2-propenyl ether

Synthetic polymer
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Humectant

23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Fructooligosaccharides are oligosaccharides produced enzymatically from sugar beets and consist chiefly of kestose, nystose and fructosyl nystose

Hydration
24 Disodium Edta Texture agent
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Texture agent, Chelator

24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Disodium dihydrogen ethylenediaminetetraacetate

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line

25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

beta-Glucan is a polysaccharide consisting of b(1-3) linked glucose chains carrying b(1-6) linked glucose sidechains

Soothing Hydration
6 scientific references
  • Journal of Cosmetic Dermatology, December 2018, pages 1, 101-1, 107
  • International Journal of Molecular Sciences, September 2017, pages 1-48
  • Phytotherapy Research, February 2014, pages 159-166
  • Cosmetic Ingredient Review, October 2012, pages 1-52
  • Journal of Drugs in Dermatology, February 2007, pages 167-170
  • International Journal of Cosmetic Science, October 2005, page 292
26 Tromethamine pH adjuster
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
pH adjuster

26th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

1,3-Propanediol, 2-amino-2-(hydroxymethyl)-

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Humectant, Active

27th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Hydrolyzed Hyaluronic Acid is the hydrolysate of Hyaluronic Acid derived by acid, enzyme or other method of hydrolysis

Hydration
28 Water Solvent
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Solvent

28th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water

Hydration
3 scientific references
  • Skin Research and Technology, May 2015, pages 131-136
  • Skin Pharmacology and Applied Skin Physiology, November-December 1999, pages 344-351
  • Journal of Cosmetic Science, September-October 1993, pages 249-262
29 Ascorbic Acid Active
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Active, Antioxidant, pH adjuster

29th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Ascorbic acid

Anti-Aging Dark Spot Fading Evens Skin Tone
12 scientific references
  • Drug Delivery, February 2021, pages 445-453
  • Journal of Cosmetic Dermatology, December 2020, pages 3, 262-3, 269
  • Journal of Oral and Maxillofacial Pathology, May-August 2020, pages 374-382
  • Journal of Cosmetic Dermatology, March 2020, pages 671-676
  • Journal of Clinical and Aesthetic Dermatology, July 2017 pages 14-17
  • Journal of Drugs in Dermatology, July 2016, pages 863-867
  • Clinical, Cosmetic, and Investigational Dermatology, September 2015, pages 463-470
  • Indian Dermatology Online Journal, April-June 2013, pages 143-146
  • AAPS PharmSciTech, July 2011, pages 917-923
  • Journal of Drugs in Dermatology, July 2008, Supplement, pages s2-s6
  • International Journal of Toxicology, Supplement 2, March 2005, pages 51-111
  • Skin Pharmacology and Physiology, July-August 2004, pages 200-206
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line

30th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

1,2-Propanediol, 3-(2-ethylhexyloxy)

Hydration
5 scientific references
  • PLoS One, October 2016, ePublication
  • Contact Dermatitis, May 2016, pages 281-288
  • International Journal of Toxicology, September 2013, pages 5S-21S
  • Personal Care, 2008, pages 1-4
  • Cosmetic Science Technology, 2006, pages 1-11

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Frequently asked questions

What ingredients are in Vitamin Fruit Serum?

HIPPOPHAE RHAMNOIDES FRUIT EXTRACT, METHYLPROPANEDIOL, 1,2-HEXANEDIOL, GLYCERIN, NIACINAMIDE, CYCLOHEXASILOXANE, PORTULACA OLERACEA EXTRACT, MALPIGHIA GLABRA FRUIT EXTRACT, LAMINARIA JAPONICA EXTRACT, ECLIPTA PROSTRATA LEAF EXTRACT, ACMELLA OLERACEA EXTRACT, MELIA AZADIRACHTA LEAF EXTRACT, CURCUMA LONGA ROOT EXTRACT, OCIMUM SANCTUM LEAF EXTRACT, CORALLINA OFFICINALIS EXTRACT, HIPPOPHAE RHAMNOIDES OIL, HYDROGENATED LECITHIN, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, XANTHAN GUM, TOCOPHERYL ACETATE, ADENOSINE, CARBOMER, FRUCTOOLIGOSACCHARIDES, DISODIUM EDTA, BETA-GLUCAN, TROMETHAMINE, HYDROLYZED HYALURONIC ACID, WATER, ASCORBIC ACID, ETHYLHEXYLGLYCERIN.

What are the active ingredients in Vitamin Fruit Serum?

NIACINAMIDE, HYDROLYZED HYALURONIC ACID, ASCORBIC ACID.

How do I use Vitamin Fruit Serum?

Apply an appropriate amount evenly to the skin, avoiding the eye and mouth areas. Pat lightly into the skin to aid in absorption.

What skin types is Vitamin Fruit Serum good for?

Judged on how rich the formula reads from its ingredient list, it suits Balanced, Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.

Is Vitamin Fruit Serum good for sensitive skin?

No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.

Is Vitamin Fruit Serum fungal acne safe?

No ingredient in this formula is a recognised food source for malassezia, the yeast behind fungal acne.

Can I use Vitamin Fruit Serum while pregnant?

Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.

Is Vitamin Fruit Serum fragrance free?

Yes. Reading the full ingredient list, this formula is fragrance-free.

Does Vitamin Fruit Serum contain alcohol?

No. Reading the full ingredient list, this formula is no drying alcohol.

Is Vitamin Fruit Serum silicone free?

No — it contains Cyclohexasiloxane.

Does Vitamin Fruit Serum contain essential oils?

No. Reading the full ingredient list, this formula is essential-oil-free.

Is Vitamin Fruit Serum paraben free?

Yes. Reading the full ingredient list, this formula is paraben-free.

What can I layer with Vitamin Fruit Serum?

It layers well with Vitamin C (L-ascorbic acid), PHAs (gluconolactone), Azelaic acid, Copper peptides, Bakuchiol, Niacinamide. Take more care combining it with Benzoyl peroxide, Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid) — use them in separate routines or on alternate days.

When should I apply Vitamin Fruit Serum?

Use it morning and evening, after toner, before moisturiser.

How many ingredients does Vitamin Fruit Serum have?

It lists 30 ingredients, of which 3 are recorded as actives.

Who makes Vitamin Fruit Serum?

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Brand
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