1st on the list, which puts it at an estimated 10–40% of the formula.
Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae
I'M FROM
Vitamin Fruit Serum
face serum
I'M FROM
face serum
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
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Take the skin testThe I’m From Vitamin Fruit Serum stands as a revitalizing elixir, harnessing the potent benefits of 86.7% vitamin fruit extracts to rejuvenate and illuminate your skin. Packed with a harmonious blend of vitamin-rich extracts, this serum deeply nourishes tired and lackluster skin, restoring its youthful radiance and vitality. With a focus on brightening and evening out skin tone, the serum’s formula targets dark spots, hyperpigmentation, and uneven patches, unveiling a more uniform and radiant complexion. Laden with antioxidants, it acts as a protective shield, combating free radicals and premature aging, leaving your skin with a healthy, luminous appearance. The lightweight, non-greasy texture effortlessly penetrates the skin, providing long-lasting hydration, ensuring a soft, supple, and revitalized feel.
Vitamin Fruit Serum is a lightweight serum from I'M FROM. The formula is built mainly around hydration and soothing. The ingredient list runs to 30 ingredients, each broken down in full below.
By its ingredient list the formula reads as light: water and humectants lead, with emollients kept lower in the order. Silicones in the formula tend to give a smooth, blurred finish and help it grip under makeup. Hydration is handled by Methylpropanediol, Glycerin and Beta-glucan, humectants that pull water into the upper layers of skin rather than sealing it there.
Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Methylpropanediol, Glycerin, Beta-glucan and Hydrolyzed Hyaluronic Acid.
Soothing: High. Ingredients aimed at visible redness and reactivity, and here that comes from Beta-glucan, Hippophae Rhamnoides Fruit Extract, Niacinamide and Portulaca Oleracea Extract.
Barrier support: Moderate. Lipids and repair signals that support skin barrier integrity, and here that comes from Niacinamide and Hydrogenated Lecithin.
Brightening: Moderate. Ingredients that act on uneven tone and post-inflammatory marks, and here that comes from Niacinamide and Ascorbic Acid.
On richness alone it suits Balanced, Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on antioxidant protection, cell renewal and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is fragrance-free, essential-oil-free, no drying alcohol, paraben-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging.
It can be used morning and evening. In a routine it goes after toner, before moisturiser. Apply to clean, dry skin and give it a minute to absorb before the next layer. Introduce one new treatment at a time so you can identify what is working.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Calms redness, irritation, and inflammation for sensitive skin
Fades hyperpigmentation and evens out dark spots over time
Brightens and balances complexion for a more uniform appearance
Tightens and refines the look of enlarged pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
1st on the list, which puts it at an estimated 10–40% of the formula.
Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae
2nd on the list, which puts it at an estimated 5–20% of the formula.
2-Methyl-1,3-propanediol
4th on the list, which puts it at an estimated 2–10% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
6th on the list, which puts it at an estimated 2–10% of the formula.
Dodecamethylcyclohexasiloxane
7th on the list, which puts it at an estimated 1–5% of the formula.
Portulaca Oleracea Extract is an extract of the whole plant of the Purselane, Portulaca oleracea L., Portulacaceae
12th on the list, which puts it at an estimated 1–3% of the formula.
Melia Azadirachta Leaf Extract is an extract of the leaves of the Neem Tree, Melia azadirachta L., Meliaceae
15th on the list, which puts it at an estimated 1–3% of the formula.
Corallina Officinalis Extract is an extract of the Alga, Corallina officinalis L., Corallinaceae
17th on the list, which puts it at an estimated 1–3% of the formula.
Lecithins, hydrogenated
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ammonium Acryloyldimethyltaurate/VP Copolymer is a copolymer of ammonium acryloyldimethyltaurate and vinylpyrrolidone monomers
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-yl acetate
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Cyclohexasiloxane
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Best kept to separate routines — one in the morning, one at night, or on alternate days.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
This product is the "Treat" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 30 ingredients on the label.
Botanical material, usually for antioxidants or scent
Dissolves and carries everything else
Sets the thickness, spread and stability of the formula
Changes how skin behaves rather than how it feels
Draws water into the upper layers of skin
Forms a film that slows water loss
Neutralises free radicals from UV and pollution
Softens and smooths by filling gaps between skin cells
Sets the acidity the formula needs to work
Lifts oil and dirt, or holds oil and water together
Binds trace metals that would otherwise spoil the formula
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 10–40% of the formula.
Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae
2nd on the list, which puts it at an estimated 5–20% of the formula.
2-Methyl-1,3-propanediol
3rd on the list, which puts it at an estimated 5–20% of the formula.
4th on the list, which puts it at an estimated 2–10% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
6th on the list, which puts it at an estimated 2–10% of the formula.
Dodecamethylcyclohexasiloxane
7th on the list, which puts it at an estimated 1–5% of the formula.
Portulaca Oleracea Extract is an extract of the whole plant of the Purselane, Portulaca oleracea L., Portulacaceae
8th on the list, which puts it at an estimated 1–5% of the formula.
Malpighia Glabra Fruit Extract is an extract of the fruit Acerola, Malpighia glabra L., Malpighiaceae
9th on the list, which puts it at an estimated 1–5% of the formula.
Laminaria Japonica Extract is an extract of the Japan Kelp/Seaweed, Laminaria japonica, Laminariaceae
10th on the list, which puts it at an estimated 1–5% of the formula.
Eclipta Prostrata Leaf Extract is an extract of the leaves of Eclipta prostrata L., Compositae
11th on the list, which puts it at an estimated 1–3% of the formula.
Acmella Oleracea Extract is the extract of the aerial parts of Acmella oleracea, Asteraceae
12th on the list, which puts it at an estimated 1–3% of the formula.
Melia Azadirachta Leaf Extract is an extract of the leaves of the Neem Tree, Melia azadirachta L., Meliaceae
13th on the list, which puts it at an estimated 1–3% of the formula.
Curcuma Longa Root Extract is an extract of the rhizomes of the Turmeric, Curcuma longa L., Zingiberaceae
14th on the list, which puts it at an estimated 1–3% of the formula.
Ocimum Sanctum Leaf Extract is an extract of the leaves of Ocimum sanctum, Labiatae
15th on the list, which puts it at an estimated 1–3% of the formula.
Corallina Officinalis Extract is an extract of the Alga, Corallina officinalis L., Corallinaceae
16th on the list, which puts it at an estimated 1–3% of the formula.
Hippophae Rhamnoides Oil is the fixed oil obtained from the fruits of the Sea Buckthorn, Hippophae rhmanoides L, Elagnaceae
17th on the list, which puts it at an estimated 1–3% of the formula.
Lecithins, hydrogenated
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ammonium Acryloyldimethyltaurate/VP Copolymer is a copolymer of ammonium acryloyldimethyltaurate and vinylpyrrolidone monomers
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Xanthan gum
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-yl acetate
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Propenoic acid, polymer with 2,2-bis(hydroxymethyl)propane-1,3-diol 2-propenyl ether
23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Fructooligosaccharides are oligosaccharides produced enzymatically from sugar beets and consist chiefly of kestose, nystose and fructosyl nystose
24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Disodium dihydrogen ethylenediaminetetraacetate
25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
beta-Glucan is a polysaccharide consisting of b(1-3) linked glucose chains carrying b(1-6) linked glucose sidechains
26th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,3-Propanediol, 2-amino-2-(hydroxymethyl)-
27th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hydrolyzed Hyaluronic Acid is the hydrolysate of Hyaluronic Acid derived by acid, enzyme or other method of hydrolysis
28th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
29th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ascorbic acid
30th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Propanediol, 3-(2-ethylhexyloxy)
Products in the same category that share this formula's distinguishing ingredients.
Arencia
Shares 8 key ingredients with Vitamin Fruit Serum: Glycerin, Niacinamide, Methylpropanediol, Ammonium Acryloyldimethyltaurate/vp Copolymer, Adenosine
Centellian24
Shares 8 key ingredients with Vitamin Fruit Serum: Glycerin, Niacinamide, Ammonium Acryloyldimethyltaurate/vp Copolymer, Hydrogenated Lecithin, Adenosine
Numbuzin
Shares 8 key ingredients with Vitamin Fruit Serum: Niacinamide, Glycerin, Adenosine, Hydrogenated Lecithin, Melia Azadirachta Leaf Extract
Numbuzin
Shares 8 key ingredients with Vitamin Fruit Serum: Niacinamide, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Glycerin, Adenosine
Anua
Shares 8 key ingredients with Vitamin Fruit Serum: Niacinamide, Glycerin, Ammonium Acryloyldimethyltaurate/vp Copolymer, Methylpropanediol, Adenosine
SOME BY MI
Shares 8 key ingredients with Vitamin Fruit Serum: Cyclohexasiloxane, Glycerin, Methylpropanediol, Niacinamide, Tocopheryl Acetate
HIPPOPHAE RHAMNOIDES FRUIT EXTRACT, METHYLPROPANEDIOL, 1,2-HEXANEDIOL, GLYCERIN, NIACINAMIDE, CYCLOHEXASILOXANE, PORTULACA OLERACEA EXTRACT, MALPIGHIA GLABRA FRUIT EXTRACT, LAMINARIA JAPONICA EXTRACT, ECLIPTA PROSTRATA LEAF EXTRACT, ACMELLA OLERACEA EXTRACT, MELIA AZADIRACHTA LEAF EXTRACT, CURCUMA LONGA ROOT EXTRACT, OCIMUM SANCTUM LEAF EXTRACT, CORALLINA OFFICINALIS EXTRACT, HIPPOPHAE RHAMNOIDES OIL, HYDROGENATED LECITHIN, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, XANTHAN GUM, TOCOPHERYL ACETATE, ADENOSINE, CARBOMER, FRUCTOOLIGOSACCHARIDES, DISODIUM EDTA, BETA-GLUCAN, TROMETHAMINE, HYDROLYZED HYALURONIC ACID, WATER, ASCORBIC ACID, ETHYLHEXYLGLYCERIN.
NIACINAMIDE, HYDROLYZED HYALURONIC ACID, ASCORBIC ACID.
Apply an appropriate amount evenly to the skin, avoiding the eye and mouth areas. Pat lightly into the skin to aid in absorption.
Judged on how rich the formula reads from its ingredient list, it suits Balanced, Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
No ingredient in this formula is a recognised food source for malassezia, the yeast behind fungal acne.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
Yes. Reading the full ingredient list, this formula is fragrance-free.
No. Reading the full ingredient list, this formula is no drying alcohol.
No — it contains Cyclohexasiloxane.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), PHAs (gluconolactone), Azelaic acid, Copper peptides, Bakuchiol, Niacinamide. Take more care combining it with Benzoyl peroxide, Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid) — use them in separate routines or on alternate days.
Use it morning and evening, after toner, before moisturiser.
It lists 30 ingredients, of which 3 are recorded as actives.
I'M FROM.
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