ISOI Brightening Serum

ISOI

Brightening Serum

face neck serum

Added Last edited

Fit by skin type

General, ingredient-based — not your personalized match.

Dry
58%
Combination (dry)
58%
Balanced
88%
Combination (oily)
82%
Oily
82%

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36
Ingredients
6
Benefits
1
Actives
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The ISOI Brightening Serum is the best-selling product. It helps to improve uneven pigmentation, clarifies blemishes, and reduces dark spots with vitamin-rich Bulgarian rose oil, arbutin, and natural plant extracts. The serum also brightens and improves uneven skin tone, hydrates, and soothes redness.

Key Insights

Benefits

6
Anti-Acne
Anti-Aging
Dark Spot Fading
Evens Skin Tone
Hydration
Soothing

Active Ingredients

1
Vitamin B5 (panthenol)

Risks

1
Allergen

About Brightening Serum

Overview

Brightening Serum is a lightweight serum from ISOI. The formula is built mainly around hydration. The ingredient list runs to 36 ingredients, each broken down in full below.

Texture and finish

By its ingredient list the formula reads as light: water and humectants lead, with emollients kept lower in the order. Hydration is handled by Glycerin, Betaine and Trehalose, humectants that pull water into the upper layers of skin rather than sealing it there.

What the formula does

Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Glycerin, Betaine, Trehalose and Panthenol.

Soothing: Moderate. Ingredients aimed at visible redness and reactivity, and here that comes from Allantoin, Panthenol, Centella Asiatica Extract and Calendula Officinalis Flower Extract.

Brightening: Moderate. Ingredients that act on uneven tone and post-inflammatory marks, and here that comes from Arbutin, Glycyrrhiza Glabra Root Extract and Scutellaria Baicalensis Root Extract.

Who it suits

On richness alone it suits Balanced, Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.

What it does not target

The formula contributes little or nothing on barrier support, antioxidant protection, oil control and cell renewal. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.

What is not in it

Reading the full list, the formula is no drying alcohol, paraben-free, silicone-free, microplastic-free, sulfate-free and dye-free. Those claims come from the ingredient list itself, not from the packaging. It does contain fragrance and essential oils, worth knowing if your skin reacts to any of them.

Where it fits in a routine

It can be used morning and evening. In a routine it goes after toner, before moisturiser. Apply to clean, dry skin and give it a minute to absorb before the next layer. Introduce one new treatment at a time so you can identify what is working.

This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.

Pros and cons

Drawn purely from the ingredient list

Pros

  • No drying alcohol
  • Silicone-free
  • No microplastics
  • Strong humectant content for hydration
  • No common irritants flagged in the list

Things to know

  • Contains fragrance or declared fragrance allergens
  • Contains essential oils, a common source of reactivity
  • One ingredient could feed malassezia (fungal acne)
  • Contains ingredients usually flagged for review during pregnancy

Which skin types it suits

Scored on how rich or light the formula reads from its INCI order.

Suitable for

  • Balanced skin
  • Combination (oily) skin
  • Oily skin

Less suitable for

  • Dry skin
  • Combination (dry) skin

Sensitive skin

No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.

Skin concerns

Based on the curated benefits documented for this product's ingredients.

Helps with

  • Anti-Aging 10 ingredients

    Boosts collagen and cell turnover to reduce fine lines and wrinkles

  • Soothing 10 ingredients

    Calms redness, irritation, and inflammation for sensitive skin

  • Hydration 6 ingredients

    Attracts and locks in moisture to keep skin plump and dewy

  • Evens Skin Tone 2 ingredients

    Brightens and balances complexion for a more uniform appearance

  • Anti-Acne 1 ingredient

    Targets breakouts by reducing bacteria and unclogging pores

  • Dark Spot Fading 1 ingredient

    Fades hyperpigmentation and evens out dark spots over time

Does not target

Blackhead Reducing Oil Control Pore Minimizer Smooths Bumpy Skin

None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.

Key ingredients

The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.

1st on the list, which puts it at an estimated 30–80% of the formula.

Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water

Hydration

3rd on the list, which puts it at an estimated 5–20% of the formula.

Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane

Hydration Anti-Aging

5th on the list, which puts it at an estimated 2–10% of the formula.

4-Hydroxyphenyl-beta-D-glucopyranoside

Dark Spot Fading Evens Skin Tone

6th on the list, which puts it at an estimated 2–10% of the formula.

Methanaminium, 1-carboxy-N,N,N-trimethyl-, hydroxide, inner salt

Hydration

7th on the list, which puts it at an estimated 1–5% of the formula.

alpha-D-Glucopyranoside, alpha-D-glucopyranosyl

Hydration

9th on the list, which puts it at an estimated 1–5% of the formula.

Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae

Anti-Aging Soothing

10th on the list, which puts it at an estimated 1–5% of the formula.

Euterpe Oleracea Fruit Extract is an extract of the fruit of the Cabbage Palm, Euterpe oleracea, Arecaceae

Anti-Aging Soothing

12th on the list, which puts it at an estimated 1–3% of the formula.

Phyllanthus Emblica Fruit Extract is an extract of the fruit of Phyllanthus emblica L., Euphorbiaceae

Anti-Aging Soothing

13th on the list, which puts it at an estimated 1–3% of the formula.

Vaccinium Macrocarpon Extract is an extract of the fruit of the Cranberry, Vaccinium macrocarpon, Ericaceae

Anti-Aging Soothing

14th on the list, which puts it at an estimated 1–3% of the formula.

Rhodiola Rosea Root Extract is an extract of the roots of the Rhodiola rosea, Crassulaceae

Anti-Acne

17th on the list, which puts it at an estimated 1–3% of the formula.

Houttuynia Cordata Extract is an extract of the herb, Houttuynia cordata, Saururaceae

Anti-Aging Soothing

19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Urea, (2,5-dioxo-4-imidazolidinyl)-

Soothing

Formula analysis

Each axis is scored from the ingredients present and how high up the list they sit.

Hydration High

Ingredients that pull and hold water in the upper layers of skin

Barrier support None

Lipids and repair signals that support skin barrier integrity

Antioxidant support None

Ingredients that mop up free radicals from UV and pollution

Oil control None

Ingredients that moderate sebum or absorb shine

Brightening Moderate

Ingredients that act on uneven tone and post-inflammatory marks

Soothing Moderate

Ingredients aimed at visible redness and reactivity

Cell renewal None

Retinoids, acids and enzymes that speed surface turnover

Firmness signalling None

Peptides and growth factors that signal for collagen support

Active and supporting ingredients

"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.

Active ingredients (1)

Supporting ingredients (35)

Solvents, emollients, texture agents and preservatives — the formula that carries the actives.

Water Rosa Damascena Flower Water Glycerin 2-dimethylbicyclohept-2-ylidene Ethanol Arbutin Betaine Trehalose Rosa Damascena Flower Oil Hippophae Rhamnoides Fruit Extract Euterpe Oleracea Fruit Extract Vaccinium Angustifolium Fruit Extract Phyllanthus Emblica Fruit Extract Vaccinium Macrocarpon Fruit Extract Rhodiola Rosea Root Extract Sophora Flavescens Root Extract Salix Nigra Bark Extract Houttuynia Cordata Extract Xanthan Gum Allantoin Rhus Semialata Gall Extract Olea Europaea Leaf Extract Chrysanthemum Indicum Flower Extract Sophora Japonica BUD Extract Prunella Vulgaris Leaf Extract Castanea Crenata Shell Extract Salix Alba Bark Extract Centella Asiatica Extract Butylene Glycol 1,2-hexanediol Calendula Officinalis Flower Extract Scutellaria Baicalensis Root Extract Paeonia Suffruticosa Root Extract Glycyrrhiza Glabra Root Extract Citronellol Geraniol

What is and is not in it

Read from the full ingredient list. A brand's own claim may differ.

Free from

  • No drying alcohol
  • Paraben-free
  • Silicone-free
  • Microplastic-free
  • Sulfate-free
  • Dye-free
  • Oil-free
  • No animal-derived ingredients

Contains

  • Fragrance

    Citronellol, Geraniol

  • Essential oils

    Rosa Damascena Flower Oil, Citronellol, Geraniol

What to layer it with

Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.

Compatible with

  • Vitamin C (L-ascorbic acid)
  • Retinoids (retinol, retinal)
  • AHAs (glycolic, lactic)
  • BHA (salicylic acid)
  • PHAs (gluconolactone)
  • Benzoyl peroxide
  • Azelaic acid
  • Copper peptides
  • Bakuchiol
  • Niacinamide
  • Hyaluronic acid
  • Ceramides
  • Signal peptides
  • Panthenol
  • Sunscreen

Nothing in this formula belongs to a group our rules can put in conflict, so it layers freely. Order still matters — thinnest texture first.

Where it fits in a routine

Morning Evening
  1. Cleanse
  2. Toning
  3. Treat
  4. Moisturise
  5. Protect

This product is the "Treat" step.

  • Apply to clean, dry skin and give it a minute to absorb before the next layer.
  • Introduce one new treatment at a time so you can identify what is working.

Safety and suitability

Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.

Pregnancy and breastfeeding
Contains Arbutin, usually reviewed with a doctor during pregnancy.
Fungal acne (malassezia)
1 ingredient could feed malassezia: Rosa Damascena Flower Oil. That is about the yeast's food supply, not a prediction that you will break out.
Sensitive and reactive skin
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Recorded ingredient risks
Allergen

Ingredients by function

Most ingredients do more than one job, so these counts add up to more than the 36 ingredients on the label.

22
Plant extract

Botanical material, usually for antioxidants or scent

8
Occlusive

Forms a film that slows water loss

7
Soothing

Calms visible redness and irritation

6
Humectant

Draws water into the upper layers of skin

4
Solvent

Dissolves and carries everything else

4
Texture agent

Sets the thickness, spread and stability of the formula

2
Fragrance / colour

Changes how the product smells or looks

2
Antioxidant

Neutralises free radicals from UV and pollution

2
Emollient

Softens and smooths by filling gaps between skin cells

2
Surfactant

Lifts oil and dirt, or holds oil and water together

1
Active

Changes how skin behaves rather than how it feels

Ingredient breakdown

Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.

1 Water Solvent
Estimated level
30–80%
Confidence
Moderate — INCI order above the 1% line
Roles
Solvent

1st on the list, which puts it at an estimated 30–80% of the formula.

Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water

Hydration
3 scientific references
  • Skin Research and Technology, May 2015, pages 131-136
  • Skin Pharmacology and Applied Skin Physiology, November-December 1999, pages 344-351
  • Journal of Cosmetic Science, September-October 1993, pages 249-262
Estimated level
5–20%
Confidence
Moderate — INCI order above the 1% line
Roles
Occlusive, Plant extract

2nd on the list, which puts it at an estimated 5–20% of the formula.

Rosa Damascena Flower water is an aqueous solution of the steam of the distillate obtained from the flowers of the Damask Rose, Rosa damascena, Rosaceae

3 Glycerin Humectant
Estimated level
5–20%
Confidence
Moderate — INCI order above the 1% line
Roles
Humectant, Occlusive, Texture agent, Solvent

3rd on the list, which puts it at an estimated 5–20% of the formula.

Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane

Hydration Anti-Aging
6 scientific references
  • Journal of Pharmaceutical Investigation, March 2021, pages 223-231
  • International Journal of Toxicology, November/December 2019, Volume 38, Supplement 3, pages 6S-22S
  • International Journal of Cosmetic Science, August 2016, ePublication
  • British Journal of Dermatology, July 2008, pages 23-34
  • Journal of Cosmetic Dermatology, June 2007, pages 75-82
  • Proceedings of the National Academy of Sciences, June 2003, pages 7, 360-7, 365
Estimated level
2–10%
Confidence
Moderate — INCI order above the 1% line

4th on the list, which puts it at an estimated 2–10% of the formula.

2-(3,3-Dimethylbicyclo[2.2.1]hept-2-ylidene) ethanol

5 Arbutin Antioxidant
Estimated level
2–10%
Confidence
Moderate — INCI order above the 1% line
Roles
Antioxidant

5th on the list, which puts it at an estimated 2–10% of the formula.

4-Hydroxyphenyl-beta-D-glucopyranoside

Dark Spot Fading Evens Skin Tone
6 Betaine Humectant
Estimated level
2–10%
Confidence
Moderate — INCI order above the 1% line
Roles
Humectant, Texture agent

6th on the list, which puts it at an estimated 2–10% of the formula.

Methanaminium, 1-carboxy-N,N,N-trimethyl-, hydroxide, inner salt

Hydration
5 scientific references
  • International Journal of Toxicology, 2018, pages 28S-46S
  • Food Science and Biotechnology, October 2017, pages 1391-1397
  • The Journal of Chemical Physics, June 2015, ePublication
  • The American Journal of Clinical Nutrition, September 2004, pages 539-549
  • Skin Research and Technology, February 2003, pages 50-58
7 Trehalose Humectant
Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Humectant

7th on the list, which puts it at an estimated 1–5% of the formula.

alpha-D-Glucopyranoside, alpha-D-glucopyranosyl

Hydration
7 scientific references
  • Cosmetics, October 2019, pages 1-10
  • Cell Death & Disease, July 2019, pages 1-16
  • International Journal of Toxicology, 2019, pages 5S-38S
  • Applied Microbiology and Biotechnology, February 2018, pages 2, 965-2, 976
  • Journal of Applied Polymer Science, May 2017, pages 1-6
  • Biomedical Reports, September 2014, pages 755-759
  • Journal of Pharmaceutical Sciences, June 2011, pages 2, 020-2, 053
Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line

8th on the list, which puts it at an estimated 1–5% of the formula.

Rosa Damascena Flower Oil is the volatile oil obtained from the flowers of the Damask Rose, Rosa damascena, Rosaceae

Allergen
Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

9th on the list, which puts it at an estimated 1–5% of the formula.

Hippophae Rhamnoides Fruit Extract is an extract of the fruit of the Sea Buckthorn, Hippophae rhamnoides L., Elaeagnaceae

Anti-Aging Soothing
Estimated level
1–5%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

10th on the list, which puts it at an estimated 1–5% of the formula.

Euterpe Oleracea Fruit Extract is an extract of the fruit of the Cabbage Palm, Euterpe oleracea, Arecaceae

Anti-Aging Soothing
Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Occlusive, Soothing, Plant extract

11th on the list, which puts it at an estimated 1–3% of the formula.

Vaccinium Angustifolium Extract is an extract of the fruit of the Blueberry, Vaccinium angustifolium, Ericaceae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Humectant, Plant extract

12th on the list, which puts it at an estimated 1–3% of the formula.

Phyllanthus Emblica Fruit Extract is an extract of the fruit of Phyllanthus emblica L., Euphorbiaceae

Anti-Aging Soothing
Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

13th on the list, which puts it at an estimated 1–3% of the formula.

Vaccinium Macrocarpon Extract is an extract of the fruit of the Cranberry, Vaccinium macrocarpon, Ericaceae

Anti-Aging Soothing
8 scientific references
  • 5 Super Anti-Aging Antioxidants Your Skin Needs
  • How to Keep Your Neck & Chest Looking Young
  • Acne & Aging Skin
  • How to Diminish Uneven Skin Tone and Get Your Glow Back
  • What Are Peptides and What Do They Do for Skin?
  • The Truth About Firming Creams
  • Top 5 Reasons to Add Antioxidants to Your Skin Care Routine
  • Anti-Aging Superstars
Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Emollient, Occlusive, Plant extract

14th on the list, which puts it at an estimated 1–3% of the formula.

Rhodiola Rosea Root Extract is an extract of the roots of the Rhodiola rosea, Crassulaceae

Anti-Acne
Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Antioxidant, Plant extract

15th on the list, which puts it at an estimated 1–3% of the formula.

Sophora Flavescens Root Extract is the extract of the roots of Sophora flavescens, Fabaceae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Occlusive, Plant extract

16th on the list, which puts it at an estimated 1–3% of the formula.

Salix Nigra Bark Extract is an extract of the bark of the Black Willow, Salix nigra, salicaceae

Estimated level
1–3%
Confidence
Moderate — INCI order above the 1% line
Roles
Plant extract

17th on the list, which puts it at an estimated 1–3% of the formula.

Houttuynia Cordata Extract is an extract of the herb, Houttuynia cordata, Saururaceae

Anti-Aging Soothing
18 Xanthan Gum Surfactant
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Surfactant, Texture agent

18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Xanthan gum

19 Allantoin Occlusive
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Occlusive, Soothing

19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Urea, (2,5-dioxo-4-imidazolidinyl)-

Soothing
8 scientific references
  • Chemistry Series, March 2020, pages 7-21
  • Molecules, June 2019, pages 1-33
  • European Journal of Pharmacology, February 2018, pages 68-78
  • Journal of the American Academy of Dermatology, June 2017, Volume 76, Issue 2, Supplement 1
  • Pharmacognosy Review, Volume 5, July-December 2011
  • International Journal of Toxicology, May 2010, Supplement, pages 84S-97S
  • Journal of Occupational Medicine and Toxicology, October 2008, ePublication
  • https://wwwaccessdatafdagov/scripts/cdrh/cfdocs/cfcfr/CFRSearchcfm?CFRPart=347&showFR=1
20 Panthenol Active
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Active

20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Butanamide, 2,4-dihydroxy-N-(3-hydroxypropyl)-3,3-dimethyl-, (2R)-; dl-Panthenol

Hydration Soothing
7 scientific references
  • The Linus Pauling Institute, Oregon State University, Accessed April 2021, ePublication
  • International Journal of Cosmetic Science, December 2019, pages 534-547
  • Journal of Cosmetic Dermatology, January 2019, pages 346-354
  • Cosmetic Ingredient Review, March 2018, pages 1-51
  • The Journal of Dermatological Treatment, August 2017, pages 173-180
  • Journal of Cosmetic Science, August 2011, pages 361-370
  • American Journal of Clinical Dermatology, Volume 3, 2002, pages 427-433
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Plant extract

21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Rhus Semialata Gall Extract is an extract of the galls formed by Melaphis Chinensis parasitized on the leaves of the plant of the Chinese Sumach, Rhus semialata, Anacardaceae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Plant extract

22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Olea Europaea Leaf Extract is the extract of the leaves of the Olive, Olea europaea L., Oleaceae

Anti-Aging
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Plant extract

23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Chrysanthemum Indicum Flower Extract is the extract of the flowers of Chrysanthemum indicum L., Asteraceae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Occlusive, Soothing, Plant extract

24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Sophora Japonica Extract is an extract of the buds of the Chinese Scholar Tree or the Japanese Pagoda Tree, Sophora japonica L., Leguminosae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Plant extract

25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Prunella Vulgaris Leaf Extract is an extract of the leaves of the Self Heal, Prunella vulgaris L., Lamiaceae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Plant extract

26th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Castanea Crenata Shell Extract is an extract of the shell of the chestnut, Castanea crenata, Fagaceae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Soothing, Plant extract

27th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Salix Alba Bark Extract is an extract of the bark of the White Willow, Salix alba L., salicaceae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Soothing, Surfactant, Plant extract

28th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Centella Asiatica Extract is the extract of the whole plant Hydrocotyl, Centella asiatica L., Apiaceae

Soothing Anti-Aging
6 scientific references
  • Phytomedicine, April 2018, pages 110–119
  • Clinical, Cosmetic, and Investigational Dermatology, August 2017, pages 311–315
  • Indian Journal of Pharmaceutical Sciences, Jan-Feb 2016, pages 27–33
  • Postepy Dermatologii I, February 2013, pages 46–49
  • Indian Journal of Pharmaceutical Sciences, 2010, pages 546–556
  • Scientific Reports, June 2021, ePublication
29 Butylene Glycol Humectant
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Humectant, Texture agent, Solvent

29th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)

Hydration
5 scientific references
  • CosmeticsInfoorg, Accessed March 2021, ePublication
  • US Food and Drug Administration Code of Federal Regulations</em>, Accessed March 2021, ePublication
  • International Journal of Toxicology, May 2011, pages 5S-16S
  • Skin Research and Technology, November 2007, pages 417-24
  • Journal of the American College of Toxicology, September 1985, pages 223-248
30 1,2-hexanediol Solvent
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Solvent

30th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Plant extract

31st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Calendula Officinalis Flower Extract is an extract obrained from the flowers of the Calendula, Calendula officinalis L., Compositae

Anti-Aging Soothing
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Humectant, Soothing, Plant extract

32nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Scutellaria Baicalensis Root Extract is an extract of the roots of the Scutellaria baicalensis, Lamiaceae

Anti-Aging Evens Skin Tone Soothing
5 scientific references
  • Journal of Pharmacy and Pharmacology, September 2019, pages 1, 353-1, 369
  • PLoS One, February 2017, ePublication
  • Science Bulletin Beijing, July 2016, pages 1, 391-1, 398
  • Planta Medica, June 2013, pages 959-962
  • The Journal of Pharmacy and Pharmacology, December 2011, pages 1, 613-1, 623
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Occlusive, Plant extract

33rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Paeonia Suffruticosa Root Extract is an extract of the roots of the Chinese Peony, Paeonia suffruticosa, Ranunculaceae

Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Emollient, Soothing, Plant extract

34th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

Glycyrrhiza Glabra Root Extract is an extract of the roots of the Licorice, Glycyrrhiza glabra L., Leguminosae

35 Citronellol Fragrance / colour
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Fragrance / colour

35th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

3,7-Dimethyl-6-octen-1-ol

Allergen
36 Geraniol Fragrance / colour
Estimated level
under 1%
Confidence
Moderate — listed below the 1% line
Roles
Fragrance / colour

36th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.

2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-

Allergen

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Frequently asked questions

What ingredients are in Brightening Serum?

WATER, ROSA DAMASCENA FLOWER WATER, GLYCERIN, 2-DIMETHYLBICYCLOHEPT-2-YLIDENE ETHANOL, ARBUTIN, BETAINE, TREHALOSE, ROSA DAMASCENA FLOWER OIL, HIPPOPHAE RHAMNOIDES FRUIT EXTRACT, EUTERPE OLERACEA FRUIT EXTRACT, VACCINIUM ANGUSTIFOLIUM FRUIT EXTRACT, PHYLLANTHUS EMBLICA FRUIT EXTRACT, VACCINIUM MACROCARPON FRUIT EXTRACT, RHODIOLA ROSEA ROOT EXTRACT, SOPHORA FLAVESCENS ROOT EXTRACT, SALIX NIGRA BARK EXTRACT, HOUTTUYNIA CORDATA EXTRACT, XANTHAN GUM, ALLANTOIN, PANTHENOL, RHUS SEMIALATA GALL EXTRACT, OLEA EUROPAEA LEAF EXTRACT, CHRYSANTHEMUM INDICUM FLOWER EXTRACT, SOPHORA JAPONICA BUD EXTRACT, PRUNELLA VULGARIS LEAF EXTRACT, CASTANEA CRENATA SHELL EXTRACT, SALIX ALBA BARK EXTRACT, CENTELLA ASIATICA EXTRACT, BUTYLENE GLYCOL, 1,2-HEXANEDIOL, CALENDULA OFFICINALIS FLOWER EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, PAEONIA SUFFRUTICOSA ROOT EXTRACT, GLYCYRRHIZA GLABRA ROOT EXTRACT, CITRONELLOL, GERANIOL.

What are the active ingredients in Brightening Serum?

PANTHENOL.

How do I use Brightening Serum?

Apply 1 to 2 pumps of serum over the entire face and neck. Gently massage to allow serum to fully absorb.

What skin types is Brightening Serum good for?

Judged on how rich the formula reads from its ingredient list, it suits Balanced, Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.

Is Brightening Serum good for sensitive skin?

No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.

Is Brightening Serum fungal acne safe?

One ingredient could feed malassezia: Rosa Damascena Flower Oil. That describes the yeast's food supply, not a prediction that it will cause a breakout.

Can I use Brightening Serum while pregnant?

It contains Arbutin, which are usually reviewed with a doctor during pregnancy. Ask your doctor or midwife before using it.

Is Brightening Serum fragrance free?

No — it contains Citronellol, Geraniol.

Does Brightening Serum contain alcohol?

No. Reading the full ingredient list, this formula is no drying alcohol.

Is Brightening Serum silicone free?

Yes. Reading the full ingredient list, this formula is silicone-free.

Does Brightening Serum contain essential oils?

Yes — it contains Rosa Damascena Flower Oil, Citronellol, Geraniol.

Is Brightening Serum paraben free?

Yes. Reading the full ingredient list, this formula is paraben-free.

What can I layer with Brightening Serum?

It layers well with Vitamin C (L-ascorbic acid), Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Benzoyl peroxide.

When should I apply Brightening Serum?

Use it morning and evening, after toner, before moisturiser.

How many ingredients does Brightening Serum have?

It lists 36 ingredients, of which 1 are recorded as actives.

Who makes Brightening Serum?

ISOI.

Brand
ISOI

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