1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
I Dew Care
Bright Side Up Brightening Vitamin C Serum
face serum
I Dew Care
face serum
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
See how this fits your skin
Take the skin test and I'll show you how suitable this product is for you.
Take the skin testThe I DEW CARE Bright Side Up is a lightweight jelly serum is packed with Vitamin C to help you see brightening results. Formulated with 7% stabilized form of Vitamin C that helps improve skin's radiance, together with niacinamide to even skin tone and improve brightness. This lightweight jelly formula is also packed with nourishing Vitamin E, Panthenol and Grapefruit extract to give your skin a plumper-look.
Bright Side Up Brightening Vitamin C Serum is a watery-light serum from I Dew Care. The formula is built mainly around hydration. The ingredient list runs to 25 ingredients, each broken down in full below.
By its ingredient list the formula reads as very light — essentially a water-and-humectant base with little emollient weight. With almost no emollient load it should absorb quickly and finish close to matte. Hydration is handled by Butylene Glycol, Panthenol and Ethylhexylglycerin, humectants that pull water into the upper layers of skin rather than sealing it there.
Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Butylene Glycol, Panthenol, Ethylhexylglycerin and Glycerin.
Brightening: Moderate. Ingredients that act on uneven tone and post-inflammatory marks, and here that comes from 3-o-ethyl Ascorbic Acid, Niacinamide, Dipotassium Glycyrrhizate and Tocopherol.
Antioxidant support: Moderate. Ingredients that mop up free radicals from UV and pollution, and here that comes from 3-o-ethyl Ascorbic Acid and Tocopherol.
Soothing: Moderate. Ingredients aimed at visible redness and reactivity, and here that comes from Panthenol, Niacinamide, Tocopherol and Adenosine.
On richness alone it suits Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on cell renewal and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is essential-oil-free, no drying alcohol, paraben-free, silicone-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging. It does contain fragrance, worth knowing if your skin reacts to any of them.
It can be used morning and evening. In a routine it goes after toner, before moisturiser. Apply to clean, dry skin and give it a minute to absorb before the next layer. Introduce one new treatment at a time so you can identify what is working.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Calms redness, irritation, and inflammation for sensitive skin
Fades hyperpigmentation and evens out dark spots over time
Brightens and balances complexion for a more uniform appearance
Tightens and refines the look of enlarged pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
3-O-Ethyl Ascorbic Acid is the organic compound.
4th on the list, which puts it at an estimated 2–10% of the formula.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
7th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
8th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Butanamide, 2,4-dihydroxy-N-(3-hydroxypropyl)-3,3-dimethyl-, (2R)-; dl-Panthenol
9th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-ol; .alpha.-tocopherol; Vitamin E
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Dihydroxypentane
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Propanediol, 3-(2-ethylhexyloxy)
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
.alpha.-d-Glucopyranosiduronic acid, (3.beta.,20.beta.)-20-carboxy-11-oxo-30-norolean-12-en-3-yl 2-O-.beta.-d-glucopyranuronosyl-, dipotassium salt
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cyanocobalamin; Vitamine B12
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Parfum
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Nothing in this formula belongs to a group our rules can put in conflict, so it layers freely. Order still matters — thinnest texture first.
This product is the "Treat" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 25 ingredients on the label.
Dissolves and carries everything else
Sets the thickness, spread and stability of the formula
Draws water into the upper layers of skin
Changes how skin behaves rather than how it feels
Lifts oil and dirt, or holds oil and water together
Changes how the product smells or looks
Neutralises free radicals from UV and pollution
Binds trace metals that would otherwise spoil the formula
Forms a film that slows water loss
Sets the acidity the formula needs to work
Botanical material, usually for antioxidants or scent
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
3-O-Ethyl Ascorbic Acid is the organic compound.
3rd on the list, which puts it at an estimated 5–20% of the formula.
1,1'-Oxydipropan-2-ol; Oxydipropan-2-ol; Hydroxypropyloxypropanol
4th on the list, which puts it at an estimated 2–10% of the formula.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
5th on the list, which puts it at an estimated 2–10% of the formula.
2-(2-Ethoxyethoxy)ethanol; Carbitol; Diethylene glycol monoethyl ether; DEGEE
6th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
7th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
8th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Butanamide, 2,4-dihydroxy-N-(3-hydroxypropyl)-3,3-dimethyl-, (2R)-; dl-Panthenol
9th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-ol; .alpha.-tocopherol; Vitamin E
10th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Citrus Paradisi Fruit Extract is an extract of the fruit of the Grapefruit, Citrus paradisi, Rutaceae
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Alcohols, C12-14, ethoxylated (12 mol EO average molar ratio)
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Dihydroxypentane
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2,2-Dimethyl-2-(2'-propenamido)ethanesulfonic acid, sodium salt, homopolymer
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Xanthan gum
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Propenoic acid, polymer with 2,2-bis(hydroxymethyl)propane-1,3-diol 2-propenyl ether
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,3-Propanediol, 2-amino-2-(hydroxymethyl)-
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Propanediol, 3-(2-ethylhexyloxy)
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
.alpha.-d-Glucopyranosiduronic acid, (3.beta.,20.beta.)-20-carboxy-11-oxo-30-norolean-12-en-3-yl 2-O-.beta.-d-glucopyranuronosyl-, dipotassium salt
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cyanocobalamin; Vitamine B12
22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
ester of decaglycerol and oleic acid
23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Myo-Inositol, hexakis(dihydrogen phosphate), sodium salt
24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lecithins, hydrogenated
25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Parfum is a term for ingredient labelling used to identify that a product contains a material or a combination of materials normally added to a cosmetic to produce or to mask a particular odour. According to Article 19 of the Cosmetics Regulation, 'Perfume and aromatic compositions and their raw materials shall be referred to by the terms ‘parfum’ or ‘aroma’. '
Products in the same category that share this formula's distinguishing ingredients.
Numbuzin
Shares 11 key ingredients with Bright Side Up Brightening Vitamin C Serum: Water, Butylene Glycol, Niacinamide, Panthenol, Pentylene Glycol
Numbuzin
Shares 11 key ingredients with Bright Side Up Brightening Vitamin C Serum: Water, Butylene Glycol, Niacinamide, Panthenol, Pentylene Glycol
Medicube
Shares 10 key ingredients with Bright Side Up Brightening Vitamin C Serum: Water, Butylene Glycol, Glycerin, Niacinamide, Pentylene Glycol
Arencia
Shares 10 key ingredients with Bright Side Up Brightening Vitamin C Serum: Water, Butylene Glycol, Glycerin, Niacinamide, Ethylhexylglycerin
Numbuzin
Shares 10 key ingredients with Bright Side Up Brightening Vitamin C Serum: Water, Butylene Glycol, Glycerin, Niacinamide, Panthenol
Medicube
Shares 10 key ingredients with Bright Side Up Brightening Vitamin C Serum: Water, Glycerin, Niacinamide, Pentylene Glycol, Butylene Glycol
WATER, 3-O-ETHYL ASCORBIC ACID, DIPROPYLENE GLYCOL, BUTYLENE GLYCOL, ETHOXYDIGLYCOL, 1,2-HEXANEDIOL, NIACINAMIDE, PANTHENOL, TOCOPHEROL, CITRUS PARADISI FRUIT EXTRACT, C12-14 PARETH-12, PENTYLENE GLYCOL, SODIUM POLYACRYLOYLDIMETHYL TAURATE, XANTHAN GUM, CARBOMER, TROMETHAMINE, ETHYLHEXYLGLYCERIN, ADENOSINE, GLYCERIN, DIPOTASSIUM GLYCYRRHIZATE, CYANOCOBALAMIN, POLYGLYCERYL-10 OLEATE, SODIUM PHYTATE, HYDROGENATED LECITHIN, PARFUM.
3-O-ETHYL ASCORBIC ACID, NIACINAMIDE, PANTHENOL.
Take a proper amount. Gently massage on skin following the skin's texture.
Judged on how rich the formula reads from its ingredient list, it suits Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
One ingredient could feed malassezia: Polyglyceryl-10 Oleate. That describes the yeast's food supply, not a prediction that it will cause a breakout.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
No — it contains Parfum.
No. Reading the full ingredient list, this formula is no drying alcohol.
Yes. Reading the full ingredient list, this formula is silicone-free.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Benzoyl peroxide.
Use it morning and evening, after toner, before moisturiser.
It lists 25 ingredients, of which 3 are recorded as actives.
I Dew Care.
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