No ingredient in this formula is flagged in our pregnancy database. That is not medical advice — ask your doctor about anything you are unsure of.
Declared fragrance allergens: PARFUM, LINALOOL, CITRONELLOL, LIMONENE, COUMARIN.
Ameliorate
Soothing
hair scalp shampoo
Ameliorate
hair scalp shampoo
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Take the hair assessmentThe Ameliorate Soothing Shampoo (300ml) is a gentle, pH-balanced formula designed by scalp care experts to soothe and rebalance dry, flaky or itchy scalps. Enriched with the brand's LaH6 Skin Hydration Complex, prebiotics, lactitol and xylitol, it helps reduce flakes, redness and dryness, restoring the scalp's natural protective barrier. The conditioner leaves hair soft, shiny and manageable, while the scalp feels more comfortable and hydrated. Suitable for all hair types, this nourishing shampoo promotes a healthier scalp and hair, enhancing overall manageability and appearance for visibly healthier, smoother and more vibrant hair with each wash.
Written from the ingredient list. Where it describes how a formula behaves, that is inferred from what the ingredients are and where they sit in the list, not measured.
Soothing is a shampoo from Ameliorate, aimed at wavy hair, curly hair and medium hair. On the evidence of its ingredient list, the formula works on moisture, frizz control and shine. The ingredients doing most of that work are Cetearyl Alcohol, Behentrimonium Chloride and Stearamidopropyl Dimethylamine. The list runs to 44 ingredients, 25 of which carry a role we recognise for hair.
It is sulfate-free: the cleansing is done by Cocamidopropyl Betaine, milder surfactants that leave more of the hair's own oil behind.
By the balance of its ingredients the formula reads as neither especially rich nor especially light. It contains Silicone Quaternium-22. Silicones smooth the cuticle and cut frizz on contact; they are also what a clarifying wash is for, because they do not rinse out with a mild shampoo. The formula leans to moisture rather than protein.
For the scalp itself the formula carries Lactic Acid. On an oily scalp the richer ingredients here can read as greasy at the roots.
It is the first step of a wash: it goes on wet hair before anything else. Apply to wet hair and massage into a lather. Rinse thoroughly with warm water and follow with AMELIORATE Soothing Conditioner. Suitable for everyday use.
Nothing in this formula is aimed at protein & strength, scalp soothing, oil control and volume / lightweight — not a fault, just the shape of what is in the bottle, and the reason one product rarely covers a whole routine. No ingredient here is one we recognise as supporting hair growth. Reducing breakage and growing hair are different things, and this formula's evidence is for the first.
Working for it
Worth knowing
Read from the formula's weight, its build-up and its protein — not from a claim on the packaging.
Suits
Not what this one is for
Nothing in this formula is one we recognise as supporting hair growth. Reducing breakage and growing hair are different claims.
Sulfate-free.
Contains silicones that do not rinse out with a mild shampoo — smoothing, but they need clarifying eventually.
Estimated from which ingredients are present and how high they sit in the list, not measured.
Reads as neither especially rich nor especially light.
Low build-up potential.
Inferred from the formula's weight, humectants and protein.
Cuticles are tight; moisture penetrates poorly.
Cuticles are moderately open; moisture is absorbed well.
Cuticles are open; moisture absorbs fast but is also lost rapidly.
Does not fit the method.
Take care with
"Free from" is only claimed when every ingredient on the label resolved to one we know.
No ingredient in this formula is flagged in our pregnancy database. That is not medical advice — ask your doctor about anything you are unsure of.
Declared fragrance allergens: PARFUM, LINALOOL, CITRONELLOL, LIMONENE, COUMARIN.
One ingredient usually does several jobs, so these counts add up to more than the list length.
25 of 44 ingredients carry a role we recognise for hair.
WATER, CETEARYL ALCOHOL, PISUM SATIVUM PEPTIDE, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, PRUNUS AMYGDALUS DULCIS OIL, GLYCERYL STEARATE, PEG-100 STEARATE, AVENA SATIVA KERNEL OIL, HYDROXYACETOPHENONE, BORAGO OFFICINALIS SEED OIL, CAMELINA SATIVA SEED OIL, ISOPROPYL ALCOHOL, PARFUM, LACTIC ACID, DMDM HYDANTOIN, BUTYROSPERMUM PARKII BUTTER, GLYCERIN, SILICONE QUATERNIUM-22, DISODIUM EDTA, BENZOPHENONE-4, DIPROPYLENE GLYCOL, HYDROLYZED MILK PROTEIN, POLYGLYCERYL-3 CAPRATE, PENTYLENE GLYCOL, SERINE, SODIUM LACTATE, COCAMIDOPROPYL BETAINE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, SORBITOL, UREA, LINALOOL, CITRONELLOL, CITRUS AURANTIUM DULCIS PEEL OIL, LIMONENE, COUMARIN, JUNIPERUS MEXICANA OIL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, SODIUM CHLORIDE, PELARGONIUM GRAVEOLENS OIL, ALLANTOIN, TOCOPHEROL, SODIUM HYDROXIDE.
Yes. There is no sulfate detergent anywhere in the ingredient list.
No. It contains Silicone Quaternium-22, which do not rinse out with a mild shampoo and will want clarifying eventually.
No — the formula contains a non-water-soluble silicone, a drying alcohol, which the method excludes.
By the weight and build-up of the formula it reads as suited to wavy hair, curly hair, medium hair.
No. There is no hydrolyzed protein or amino acid in the ingredient list.
Only a little — Butyrospermum Parkii Butter, Silicone Quaternium-22 stay on the hair between washes. This is an estimate from the ingredient list, not a measurement.
Nothing in the formula is the kind of ingredient that strips colour, and it carries conditioning ingredients that help it hold.
First, on wet hair, before anything else in the wash.
No. The list carries PARFUM, LINALOOL, CITRONELLOL, LIMONENE, COUMARIN.
Ameliorate.
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