LAGOM
White Kaolin Mud Mask
face wash-off mask
LAGOM
face wash-off mask
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
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Take the skin testLAGOM White Kaolin Mud Mask is a silky, multi-functional clay mask that blends skincare and makeup priming into one. Powered by three types of natural clays, kaolin, bentonite, and fermented hectorite, it gently draws out impurities, clears blackheads, and tightens pores without irritating the skin. Enriched with AHA, BHA, and PHA for exfoliation, along with niacinamide, Vitamin Tree (sea buckthorn) extract, Centella Asiatica, and Houttuynia Cordata, this mask purifies and brightens while maintaining hydration and calming sensitive skin. Regular use improves skin texture and tone, with dermatologist-tested efficacy.
White Kaolin Mud Mask is a lightweight wash-off mask from LAGOM. Its job is UV protection, with the rest of the formula working on hydration and oil control. The ingredient list runs to 49 ingredients, each broken down in full below.
By its ingredient list the formula reads as light: water and humectants lead, with emollients kept lower in the order. Hydration is handled by Glycerin, Propanediol and Butylene Glycol, humectants that pull water into the upper layers of skin rather than sealing it there.
It is a mineral sunscreen, filtering with Titanium Dioxide. Between them those filters cover UVB and UVA II. They stop short of UVA I (340–400 nm), the deepest ageing wavelengths, so this is not a broad-spectrum filter system by the strictest reading. Every filter in the formula is photostable, so its protection does not fall away over the first hour in the sun — reapplication is still about sweat, water and rubbing rather than degradation.
Hydration: Very high. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Glycerin, Propanediol, Butylene Glycol and Hydroxyethyl Urea.
Oil control: High. Ingredients that moderate sebum or absorb shine, and here that comes from Kaolin, Silica, Bentonite and Niacinamide.
On richness alone it suits Balanced, Combination (oily) and Oily skin best, and is the least natural fit for Dry and Combination (dry) skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on antioxidant protection and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is essential-oil-free, no drying alcohol, paraben-free, silicone-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging. It does contain fragrance, worth knowing if your skin reacts to any of them.
It can be used morning and evening. In a routine it goes after serums. Seal in your serums with it; in the morning, sunscreen still goes on top. It carries UV filters, so it belongs in your morning routine.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Regulates sebum production to reduce shine and greasiness
Calms redness, irritation, and inflammation for sensitive skin
Tightens and refines the look of enlarged pores
Helps unclog pores and reduce blackheads for clearer skin
Brightens and balances complexion for a more uniform appearance
Targets breakouts by reducing bacteria and unclogging pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
Mineral filter system · does not reach UVA I
Strong UVB and short-UVA protection, but it stops before UVA I — a mineral formula leaning on titanium dioxide alone needs zinc oxide beside it for deep UVA.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
Naturally occurring substances, kaolin (CI 77004)
3rd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
4th on the list, which puts it at an estimated 2–10% of the formula.
1,3-dihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Decanoic acid, ester with 1,2,3-propanetriol octanoate; Glycerides, mixed decanoyl and octanoyl
6th on the list, which puts it at an estimated 2–10% of the formula.
Titanium dioxide (CI 77891)
7th on the list, which puts it at an estimated 1–5% of the formula.
Silicon dioxide
8th on the list, which puts it at an estimated 1–5% of the formula.
Docosan-1-ol
9th on the list, which puts it at an estimated 1–5% of the formula.
Bentonite. A colloidal clay. Consists primarily of montmorillonite (CI 77004)
10th on the list, which puts it at an estimated 1–5% of the formula.
Tetradecanol
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
Every filter in this formula is photostable
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Parfum
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Best kept to separate routines — one in the morning, one at night, or on alternate days.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
This product is the "Moisturise" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 49 ingredients on the label.
Sets the thickness, spread and stability of the formula
Draws water into the upper layers of skin
Changes how skin behaves rather than how it feels
Lifts oil and dirt, or holds oil and water together
Dissolves and carries everything else
Softens and smooths by filling gaps between skin cells
Forms a film that slows water loss
Loosens or dissolves dead surface cells
Sets the acidity the formula needs to work
Botanical material, usually for antioxidants or scent
Calms visible redness and irritation
Binds trace metals that would otherwise spoil the formula
Changes how the product smells or looks
Neutralises free radicals from UV and pollution
Keeps the product free of microbial growth
Absorbs or scatters ultraviolet light
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
Naturally occurring substances, kaolin (CI 77004)
3rd on the list, which puts it at an estimated 5–20% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
4th on the list, which puts it at an estimated 2–10% of the formula.
1,3-dihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Decanoic acid, ester with 1,2,3-propanetriol octanoate; Glycerides, mixed decanoyl and octanoyl
6th on the list, which puts it at an estimated 2–10% of the formula.
Titanium dioxide (CI 77891)
7th on the list, which puts it at an estimated 1–5% of the formula.
Silicon dioxide
8th on the list, which puts it at an estimated 1–5% of the formula.
Docosan-1-ol
9th on the list, which puts it at an estimated 1–5% of the formula.
Bentonite. A colloidal clay. Consists primarily of montmorillonite (CI 77004)
10th on the list, which puts it at an estimated 1–5% of the formula.
Tetradecanol
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sorbitan, monooctadecanoate, poly(oxy-1,2-ethanediyl) derivs.
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cellulose
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cetearyl Olivate is the ester of Cetearyl Alcohol and the fatty acids derived from olive oil
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2,2-Dimethyl-2-(2'-propenamido)ethanesulfonic acid, sodium salt, homopolymer
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,3-Propanediol, 2-amino-2-(hydroxymethyl)-
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
D-Glucitol, 1,4-Anhydro-, 6-monoester with olive oil fatty acids
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ethanone, 1-(4-hydroxyphenyl)-,p-Hydroxyacetophenone
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Polyacrylate Crosspolymer-6 is a copolymer of ammonium acryloyldimethyltaurate, dimethylacrylamide, lauryl methacrylate and laureth-4 methacrylate, crosslinked with trimethylolpropane triacrylate
22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sorbitan, (Z)-9-octadecenoate (2:3)
23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
D-Glucono-1,5-lactone
24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Salicylic acid
25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1-Decene, homopolymer, hydrogenated
26th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cellulose, carboxymethyl ether, sodium salt
27th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Parfum is a term for ingredient labelling used to identify that a product contains a material or a combination of materials normally added to a cosmetic to produce or to mask a particular odour. According to Article 19 of the Cosmetics Regulation, 'Perfume and aromatic compositions and their raw materials shall be referred to by the terms ‘parfum’ or ‘aroma’. '
28th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Xanthan gum
29th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Aluminium hydroxide
30th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hectorite (clay mineral)
31st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Urea, (2-Hydroxyethyl)-
32nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Centella Asiatica Extract is the extract of the whole plant Hydrocotyl, Centella asiatica L., Apiaceae
33rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Propanediol, 3-(2-ethylhexyloxy)
34th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Disodium dihydrogen ethylenediaminetetraacetate
35th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Propanoic acid, 2-hydroxy-
36th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lactobacillus Ferment Lysate is a lysate of the product obtained by fermentation of Lactobacillus.
37th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Poly(oxy-1,2-ethanediyl), .alpha.-tridecyl-.omega.-hydroxy; Isotridecanol, ethoxylated
38th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hyaluronic acid
39th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hydrolyzed Hyaluronic Acid is the hydrolysate of Hyaluronic Acid derived by acid, enzyme or other method of hydrolysis
40th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hyaluronic acid, sodium, salt
41st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ceramide NP,1,3,4-Octadecanetriol, 2-Octadecanamide,Stearoyl-C18-Phytosphingosine,Stearoyl-4-Hydroxysphinganine
42nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lecithins, hydrogenated
43rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Houttuynia Cordata Extract is an extract of the herb, Houttuynia cordata, Saururaceae
44th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Glycyrrhiza Glabra Root Extract is an extract of the roots of the Licorice, Glycyrrhiza glabra L., Leguminosae
45th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Glycine
46th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Amino-3-hydroxypropanoic acid
47th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
(S)-2-Aminopentanedioic acid
48th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Protein hydrolyzates, vegetable. Substance obtained by acidic, alkaline, or enzymatic hydrolysis of mixed vegetables composed primarily of amino acids, peptides, and proteins. It may contain impurities consisting chiefly of carbohydrates and lipids along with smaller quantities of miscellaneous organic substances of biological origin
49th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Maltodextrin
Products in the same category that share this formula's distinguishing ingredients.
innisfree
Shares 15 key ingredients with White Kaolin Mud Mask: Kaolin, Butylene Glycol, Propanediol, Glycerin, Silica
COSRX
Shares 11 key ingredients with White Kaolin Mud Mask: Water, Silica, Propanediol, Kaolin, Glycerin
I Dew Care
Shares 10 key ingredients with White Kaolin Mud Mask: Glycerin, Caprylic/capric Triglyceride, Propanediol, Titanium Dioxide, Water
Eqqualberry
Shares 10 key ingredients with White Kaolin Mud Mask: Water, Kaolin, Butylene Glycol, Glycerin, Titanium Dioxide
Anua
Shares 9 key ingredients with White Kaolin Mud Mask: Water, Kaolin, Glycerin, Propanediol, Butylene Glycol
innisfree
Shares 9 key ingredients with White Kaolin Mud Mask: Water, Butylene Glycol, Titanium Dioxide, Silica, Glycerin
WATER, KAOLIN, GLYCERIN, PROPANEDIOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, TITANIUM DIOXIDE, SILICA, BEHENYL ALCOHOL, BENTONITE, MYRISTYL ALCOHOL, 1,2-HEXANEDIOL, BUTYLENE GLYCOL, NIACINAMIDE, POLYSORBATE 60, CELLULOSE, CETEARYL OLIVATE, SODIUM POLYACRYLOYLDIMETHYL TAURATE, TROMETHAMINE, SORBITAN OLIVATE, HYDROXYACETOPHENONE, POLYACRYLATE CROSSPOLYMER-6, SORBITAN SESQUIOLEATE, GLUCONOLACTONE, SALICYLIC ACID, HYDROGENATED POLYDECENE, CELLULOSE GUM, PARFUM, XANTHAN GUM, ALUMINUM HYDROXIDE, HECTORITE, HYDROXYETHYL UREA, CENTELLA ASIATICA EXTRACT, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, LACTIC ACID, LACTOBACILLUS FERMENT LYSATE, TRIDECETH-10, HYALURONIC ACID, HYDROLYZED HYALURONIC ACID, SODIUM HYALURONATE, CERAMIDE NP, HYDROGENATED LECITHIN, HOUTTUYNIA CORDATA EXTRACT, GLYCYRRHIZA GLABRA ROOT EXTRACT, GLYCINE, SERINE, GLUTAMIC ACID, HYDROLYZED VEGETABLE PROTEIN, MALTODEXTRIN.
NIACINAMIDE, GLUCONOLACTONE, SALICYLIC ACID, LACTIC ACID, HYALURONIC ACID, HYDROLYZED HYALURONIC ACID, SODIUM HYALURONATE, CERAMIDE NP.
Apply evenly to dry skin after cleansing, avoiding the eye and mouth areas. Leave on for 10–15 minutes until the mask begins to dry. Gently roll and rinse off with lukewarm water to enhance exfoliation and reveal smoother, brighter skin.
Judged on how rich the formula reads from its ingredient list, it suits Balanced, Combination (oily), Oily skin best. It is the least natural fit for Dry, Combination (dry) skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
5 ingredients could feed malassezia: Polysorbate 60, Cetearyl Olivate, Sorbitan Olivate, Sorbitan Sesquioleate, Lactobacillus Ferment Lysate. That describes the yeast's food supply, not a prediction that they will cause a breakout.
It contains Salicylic Acid, which are usually reviewed with a doctor during pregnancy. Ask your doctor or midwife before using it.
No — it contains Parfum.
No. Reading the full ingredient list, this formula is no drying alcohol.
Yes. Reading the full ingredient list, this formula is silicone-free.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Azelaic acid, Copper peptides, Bakuchiol, Niacinamide, Hyaluronic acid, Ceramides. Take more care combining it with Retinoids (retinol, retinal), Vitamin C (L-ascorbic acid), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Benzoyl peroxide — use them in separate routines or on alternate days.
Use it morning and evening, after serums.
It lists 49 ingredients, of which 9 are recorded as actives.
LAGOM.
It filters UV with Titanium Dioxide (titanium dioxide).
Not in the strictest sense. Its filters stop short of UVA I (340–400 nm), the deepest ageing wavelengths.
Possibly. It filters with mineral UV filters, which sit on the surface and can leave a visible cast on deeper skin tones, especially at high SPF.
It contains none of the filters named in the Hawaii and Key West reef legislation (oxybenzone and octinoxate). "Reef safe" is not a regulated term, so treat that as a fact about the filter list rather than a certification.
Yes. Let it set for a couple of minutes before foundation so it does not pill, and reapply over makeup with a stick or powder rather than rubbing more in.
Every two hours of sun exposure, and immediately after swimming, sweating heavily or towelling off.
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