1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
I'M FROM
Beet Purifying Mask
face wash-off mask
I'M FROM
face wash-off mask
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
See how this fits your skin
Take the skin test and I'll show you how suitable this product is for you.
Take the skin testThe I'm From Beet Purifying Mask stands as a transformative wash-off treatment, incorporating the potent benefits of red beet enzyme from Damyang, Korea. Enriched with 1.5% red beet enzyme, this soft cream clay formula dives deep into the pores, effectively purifying and regulating sebum production for a clearer complexion. The meticulous 72-hour aging process of the clay with red beet enzyme ensures optimal moisture retention without any post-rinse tightness, providing profound hydration to the skin.
Beet Purifying Mask is a cushioning wash-off mask from I'M FROM. The formula is built mainly around hydration. The ingredient list runs to 39 ingredients, each broken down in full below.
By its ingredient list the formula reads as moderately cushioned — emollient enough to feel like a cream, without the heaviest occlusives near the top. Hydration is handled by Propanediol, Ethylhexylglycerin and Panthenol, humectants that pull water into the upper layers of skin rather than sealing it there.
Hydration: High. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Propanediol, Ethylhexylglycerin, Panthenol and Water.
Oil control: Moderate. Ingredients that moderate sebum or absorb shine, and here that comes from Kaolin and Bentonite.
On richness alone it suits Balanced skin best, and is the least natural fit for Dry, Combination (dry), Combination (oily) and Oily skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on barrier support, antioxidant protection and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is essential-oil-free, no drying alcohol, paraben-free, silicone-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging. It does contain fragrance, worth knowing if your skin reacts to any of them.
It can be used morning and evening. In a routine it goes after serums. Seal in your serums with it; in the morning, sunscreen still goes on top.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Brightens and balances complexion for a more uniform appearance
Regulates sebum production to reduce shine and greasiness
Calms redness, irritation, and inflammation for sensitive skin
Helps unclog pores and reduce blackheads for clearer skin
Tightens and refines the look of enlarged pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
Naturally occurring substances, kaolin (CI 77004)
4th on the list, which puts it at an estimated 2–10% of the formula.
1,3-dihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Hexadecan-1-ol
7th on the list, which puts it at an estimated 1–5% of the formula.
Decanoic acid, ester with 1,2,3-propanetriol octanoate; Glycerides, mixed decanoyl and octanoyl
9th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Icosan-1-ol
10th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid, monoester with glycerol
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Docosan-1-ol
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Bentonite. A colloidal clay. Consists primarily of montmorillonite (CI 77004)
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ethanone, 1-(4-hydroxyphenyl)-,p-Hydroxyacetophenone
23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Propene, 2-methyl-, homopolymer
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Parfum
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Best kept to separate routines — one in the morning, one at night, or on alternate days.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
Can be layered, but the combination raises the irritation risk. Go slowly.
This product is the "Moisturise" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 39 ingredients on the label.
Sets the thickness, spread and stability of the formula
Softens and smooths by filling gaps between skin cells
Lifts oil and dirt, or holds oil and water together
Dissolves and carries everything else
Changes how skin behaves rather than how it feels
Neutralises free radicals from UV and pollution
Binds trace metals that would otherwise spoil the formula
Draws water into the upper layers of skin
Loosens or dissolves dead surface cells
Changes how the product smells or looks
Calms visible redness and irritation
Forms a film that slows water loss
Sets the acidity the formula needs to work
Botanical material, usually for antioxidants or scent
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
2nd on the list, which puts it at an estimated 5–20% of the formula.
Naturally occurring substances, kaolin (CI 77004)
3rd on the list, which puts it at an estimated 5–20% of the formula.
1,1'-Oxydipropan-2-ol; Oxydipropan-2-ol; Hydroxypropyloxypropanol
4th on the list, which puts it at an estimated 2–10% of the formula.
1,3-dihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Hexadecan-1-ol
6th on the list, which puts it at an estimated 2–10% of the formula.
Cellulose
7th on the list, which puts it at an estimated 1–5% of the formula.
Decanoic acid, ester with 1,2,3-propanetriol octanoate; Glycerides, mixed decanoyl and octanoyl
8th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
9th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Icosan-1-ol
10th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid, monoester with glycerol
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,5,5-Trimethylhexyl 3,5,5-trimethylhexanoate
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hexadecanoic acid
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Beta Vulgaris Root Powder is a powder obtained from the dried, ground roots of the Sugar beet, Beta vulgaris L., Chenopodiaceae
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Docosan-1-ol
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
D-glucose, 1-eicosanol ether
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Bentonite. A colloidal clay. Consists primarily of montmorillonite (CI 77004)
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cocos Nucifera Shell Powder is a powder of the finely ground shells of the Coconut, Cocos Nucifera L., Palmaceae
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Vitis Vinifera Seed Powder is the powder obtained from the dried, ground seeds of the Grape, Vitis Vinifera L., Vitaceae
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ethanone, 1-(4-hydroxyphenyl)-,p-Hydroxyacetophenone
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Copolymer of acrylic acid, acrylamide, sodium acrylate, sodium acryloyldimethyltaurate monomers
22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Xanthan gum
23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Propene, 2-methyl-, homopolymer
24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1-hexadecanol, phosphate, potassium salt
25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Propanediol, 3-(2-ethylhexyloxy)
26th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Parfum is a term for ingredient labelling used to identify that a product contains a material or a combination of materials normally added to a cosmetic to produce or to mask a particular odour. According to Article 19 of the Cosmetics Regulation, 'Perfume and aromatic compositions and their raw materials shall be referred to by the terms ‘parfum’ or ‘aroma’. '
27th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Disodium dihydrogen ethylenediaminetetraacetate
28th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Iron Powder is the element consisting of powdered metallic iron
29th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2,3-Propanetriol, homopolymer, dodecanoates (1:1) (10 mol glycerol average molar ratio)
30th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hexadecanoic acid, 2-ethylhexyl ester; Octyl palmitate
31st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Tetradecanoic acid
32nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sorbitan, isooctadecanoate
33rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Glucose
34th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Butanamide, 2,4-dihydroxy-N-(3-hydroxypropyl)-3,3-dimethyl-, (2R)-; dl-Panthenol
35th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Beta Vulgaris Root Extract is an extract of the roots of the Sugar Beet, Beta vulgaris L., Chenopodiaceae
36th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sucrose
37th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-ol; .alpha.-tocopherol; Vitamin E
38th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Hydroxy-1,2,3-propanetricarboxylic acid
39th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
D-Glucono-1,5-lactone
Products in the same category that share this formula's distinguishing ingredients.
Beauty of Joseon
Shares 11 key ingredients with Beet Purifying Mask: Water, Kaolin, Propanediol, Cetyl Alcohol, Caprylic/capric Triglyceride
Eqqualberry
Shares 9 key ingredients with Beet Purifying Mask: Water, Stearic Acid, Kaolin, Glyceryl Stearate, Panthenol
LAGOM
Shares 8 key ingredients with Beet Purifying Mask: Water, Kaolin, Propanediol, Caprylic/capric Triglyceride, Behenyl Alcohol
I Dew Care
Shares 7 key ingredients with Beet Purifying Mask: Water, Kaolin, Caprylic/capric Triglyceride, Propanediol, Arachidyl Alcohol
Mary&May
Shares 7 key ingredients with Beet Purifying Mask: Water, Kaolin, Bentonite, Propanediol, Hydrogenated Polyisobutene
Dr.Melaxin
Shares 7 key ingredients with Beet Purifying Mask: Water, Kaolin, Propanediol, Glyceryl Stearate, Bentonite
WATER, KAOLIN, DIPROPYLENE GLYCOL, PROPANEDIOL, CETYL ALCOHOL, CELLULOSE, CAPRYLIC/CAPRIC TRIGLYCERIDE, 1,2-HEXANEDIOL, ARACHIDYL ALCOHOL, GLYCERYL STEARATE, ISONONYL ISONONANOATE, PALMITIC ACID, BETA VULGARIS ROOT POWDER, STEARIC ACID, BEHENYL ALCOHOL, ARACHIDYL GLUCOSIDE, BENTONITE, COCOS NUCIFERA SHELL POWDER, VITIS VINIFERA SEED POWDER, HYDROXYACETOPHENONE, POLYACRYLATE-13, XANTHAN GUM, HYDROGENATED POLYISOBUTENE, POTASSIUM CETYL PHOSPHATE, ETHYLHEXYLGLYCERIN, PARFUM, DISODIUM EDTA, IRON POWDER, POLYGLYCERYL-10 LAURATE, ETHYLHEXYL PALMITATE, MYRISTIC ACID, SORBITAN ISOSTEARATE, GLUCOSE, PANTHENOL, BETA VULGARIS ROOT EXTRACT, SUCROSE, TOCOPHEROL, CITRIC ACID, GLUCONOLACTONE.
PANTHENOL, CITRIC ACID, GLUCONOLACTONE.
After cleansing, apply to the face, avoiding the eye and mouth area. After 10–15 minutes, wash off thoroughly with lukewarm water.
Judged on how rich the formula reads from its ingredient list, it suits Balanced skin best. It is the least natural fit for Dry, Combination (dry), Combination (oily), Oily skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
4 ingredients could feed malassezia: Glyceryl Stearate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Sorbitan Isostearate. That describes the yeast's food supply, not a prediction that they will cause a breakout.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
No — it contains Parfum.
No. Reading the full ingredient list, this formula is no drying alcohol.
Yes. Reading the full ingredient list, this formula is silicone-free.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), Benzoyl peroxide, Azelaic acid, Copper peptides, Bakuchiol, Niacinamide. Take more care combining it with Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone) — use them in separate routines or on alternate days.
Use it morning and evening, after serums.
It lists 39 ingredients, of which 3 are recorded as actives.
I'M FROM.
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