3rd on the list, which puts it at an estimated 5–20% of the formula.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
Anua
Rice 70 Intensive Moisturizing Milk
face neck emulsion
Anua
face neck emulsion
Added Last edited
Fit by skin type
General, ingredient-based — not your personalized match.
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Take the skin testThe Anua Rice 70 Intensive Moisturizing Milk is your daily essential for deeply nourished and radiant skin. Formulated with an impressive 70% rice bran water, this lightweight yet powerful moisturizer delivers a surge of hydration that penetrates deeply, leaving your skin feeling soft, supple, and never greasy. Beyond its moisturizing prowess, rice bran is renowned for its brightening properties, helping to even out skin tone and diminish the appearance of dark spots, revealing a clearer, more luminous complexion with consistent use.
Rice 70 Intensive Moisturizing Milk is a cushioning emulsion from Anua, a brand based in Korea. The formula is built mainly around hydration. The ingredient list runs to 51 ingredients, each broken down in full below.
By its ingredient list the formula reads as moderately cushioned — emollient enough to feel like a cream, without the heaviest occlusives near the top. It contains both silicones and oils, a combination that usually finishes smooth and slightly satin and sits well under makeup. Hydration is handled by Butylene Glycol, Glycerin and Diglycerin, humectants that pull water into the upper layers of skin rather than sealing it there.
Hydration: Very high. Ingredients that pull and hold water in the upper layers of skin, and here that comes from Butylene Glycol, Glycerin, Diglycerin and Ethylhexylglycerin.
Barrier support: Moderate. Lipids and repair signals that support skin barrier integrity, and here that comes from Niacinamide, Hydrogenated Lecithin, Cholesterol and Ceramide NP.
Soothing: Moderate. Ingredients aimed at visible redness and reactivity, and here that comes from Cetyl Ethylhexanoate, Allantoin, Ectoin and Niacinamide.
Brightening: Moderate. Ingredients that act on uneven tone and post-inflammatory marks, and here that comes from Niacinamide, Hydrolyzed Rice Protein, Tocopherol and Ectoin.
On richness alone it suits Balanced skin best, and is the least natural fit for Dry, Combination (dry), Combination (oily) and Oily skin. Nothing in the list is flagged as a common irritant, which is a reasonable starting point for reactive skin — though a patch test is still the only way to know.
The formula contributes little or nothing on cell renewal and firmness signalling. That is not a fault — most products are not meant to do everything — but if one of those is your priority, this is not the product that will address it.
Reading the full list, the formula is fragrance-free, essential-oil-free, no drying alcohol, paraben-free, microplastic-free and sulfate-free. Those claims come from the ingredient list itself, not from the packaging.
It can be used morning and evening. In a routine it goes after serums. Seal in your serums with it; in the morning, sunscreen still goes on top.
This summary is generated from the product's ingredient list. It is not a review, it is not the brand's own marketing claims, and it does not replace advice from a dermatologist.
Drawn purely from the ingredient list
Scored on how rich or light the formula reads from its INCI order.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
Based on the curated benefits documented for this product's ingredients.
Attracts and locks in moisture to keep skin plump and dewy
Boosts collagen and cell turnover to reduce fine lines and wrinkles
Calms redness, irritation, and inflammation for sensitive skin
Brightens and balances complexion for a more uniform appearance
Tightens and refines the look of enlarged pores
None of the ingredients in this formula are associated with these benefits. This is not unusual, as most products are designed to target a limited number of concerns.
The actives, UV filters and benefit-carrying ingredients in this formula, in the order they are listed.
3rd on the list, which puts it at an estimated 5–20% of the formula.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
4th on the list, which puts it at an estimated 2–10% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
6th on the list, which puts it at an estimated 2–10% of the formula.
Limnanthes Alba (Meadowfoam) Seed Oil is the oil extracted from the seeds of the meadowfoam plant, Limnanthes alba, Limnanthaceae.
7th on the list, which puts it at an estimated 1–5% of the formula.
N-(1-Oxododecyl)-L-glutamic acid, phytosterols and 2-octyl-1-dodecanol ester
9th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Oxybispropanediol
10th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hexadecyl 2-ethylhexanoate
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid, monoester with glycerol
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Docosan-1-ol
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Alcohols, C16-18
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
L-Arginine
Each axis is scored from the ingredients present and how high up the list they sit.
Ingredients that pull and hold water in the upper layers of skin
Lipids and repair signals that support skin barrier integrity
Ingredients that mop up free radicals from UV and pollution
Ingredients that moderate sebum or absorb shine
Ingredients that act on uneven tone and post-inflammatory marks
Ingredients aimed at visible redness and reactivity
Retinoids, acids and enzymes that speed surface turnover
Peptides and growth factors that signal for collagen support
"Active" here means an ingredient carrying a recorded active type or a recognised UV filter.
Solvents, emollients, texture agents and preservatives — the formula that carries the actives.
Read from the full ingredient list. A brand's own claim may differ.
Vinyl Dimethicone
Limnanthes Alba Seed Oil
Judged by the same curated rules our routine checker uses. It reads the ingredients, not the label.
Nothing in this formula belongs to a group our rules can put in conflict, so it layers freely. Order still matters — thinnest texture first.
This product is the "Moisturise" step.
Flags to check, not verdicts. None of this is medical advice — if you are pregnant, breastfeeding or treating a skin condition, ask a doctor.
Most ingredients do more than one job, so these counts add up to more than the 51 ingredients on the label.
Sets the thickness, spread and stability of the formula
Softens and smooths by filling gaps between skin cells
Lifts oil and dirt, or holds oil and water together
Changes how skin behaves rather than how it feels
Draws water into the upper layers of skin
Dissolves and carries everything else
Neutralises free radicals from UV and pollution
Forms a film that slows water loss
Botanical material, usually for antioxidants or scent
Calms visible redness and irritation
Loosens or dissolves dead surface cells
Every ingredient on the label, in order, with what it does and roughly how much of it is likely to be there.
1st on the list, which puts it at an estimated 30–80% of the formula.
Oryza Sativa Bran Water is an aqueous solution of the steam distillate obtained from the bran of rice, Oryza sativa L., Poaceae
2nd on the list, which puts it at an estimated 5–20% of the formula.
C6-14-alkenes, homopolymers, hydrogenated
3rd on the list, which puts it at an estimated 5–20% of the formula.
Butane-1,3-diol (CAS No. 107-88-0/ EC No. 203-529-7) (R)-(-)-butane-1,3-diol” (CAS No. 6290-03-5/ EC No. 228-532-0)
4th on the list, which puts it at an estimated 2–10% of the formula.
Glycerine ;Glycerol (INN); Glycerol (RIFM); Glycerolum (EP); Glycyl Alcohol; 1,2,3-Propanetriol; 1,2,3-Trihydroxypropane
5th on the list, which puts it at an estimated 2–10% of the formula.
Niacinamide (vitamin B3) is a gentle skincare active that repairs the skin barrier, calms redness, controls oil and evens tone at 2–5%. Official IUPAC name: **3-Pyridinecarboxamide**
6th on the list, which puts it at an estimated 2–10% of the formula.
Limnanthes Alba (Meadowfoam) Seed Oil is the oil extracted from the seeds of the meadowfoam plant, Limnanthes alba, Limnanthaceae.
7th on the list, which puts it at an estimated 1–5% of the formula.
N-(1-Oxododecyl)-L-glutamic acid, phytosterols and 2-octyl-1-dodecanol ester
8th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
9th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Oxybispropanediol
10th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hexadecyl 2-ethylhexanoate
11th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Aqua (EU),Deionized Water,Distilled Water,Micromatrix Fractile AN,Onsen-Sui (JPN),Purified Water
12th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
9,12(Z,Z)-Octadecadienoic acid dimer, diester with plant sterols, isooctadecanol, hexadecanol, octadecanol and docosanol
13th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid, monoester with glycerol
14th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cocos Nucifera Oil is the fixed oil obtained by expression of the kernels of the seeds of the Coconut, Cocos nucifera L., Palmaceae
15th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Silicones and siloxanes, dimethyl, ethenyl methyl, ethenyldimethylsilyl terminated
16th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Docosan-1-ol
17th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Oryza Sativa Extract is an extract of the grains of the Rice, Oryza sativa L., Poaceae
18th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sorbitan, monododecanoate, poly(oxy-1,2-ethanediyl) derivs.
19th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Alcohols, C16-18
20th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
L-Arginine
21st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ethanone, 1-(4-hydroxyphenyl)-,p-Hydroxyacetophenone
22nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lecithins, hydrogenated
23rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,2-Propanediol, 3-(2-ethylhexyloxy)
24th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
C10-30 alkyl propenoate, polymer with propenoic acid, butenoic acidand/or alkyl propenoates, product with propenyl sucrose ether or propenyl 2,2-dihydroxymethyl-1,3-propanediol
25th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer is a copolymer of sodium hydroxyethyl acrylate and acryloyldimethyl taurate monomers
26th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Octadecanoic acid, reaction products with 1,2,3-propanetriol (1:1), neutralized
27th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Xanthan gum
28th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
6-Amino-9-beta-D-ribofuranosyl-9H-purine
29th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2-Propenoic acid, polymer with 2,2-bis(hydroxymethyl)propane-1,3-diol 2-propenyl ether
30th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Cholest-5-en-3-ol (beta)-
31st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,1'-Oxydipropan-2-ol; Oxydipropan-2-ol; Hydroxypropyloxypropanol
32nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ceramide NP,1,3,4-Octadecanetriol, 2-Octadecanamide,Stearoyl-C18-Phytosphingosine,Stearoyl-4-Hydroxysphinganine
33rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sorbitan, isooctadecanoate
34th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Lactobacillus Ferment Filtrate is a filtrate of the product obtained by the fermentation of the growth media by the microorganism Lactobacillus
35th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
2,6,10,15,19,23-Hexamethyltetracosane
36th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Urea, (2,5-dioxo-4-imidazolidinyl)-
37th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Oryza Sativa (Rice) Seed Protein is the protein isolated from the seeds of Oryza sativa
38th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Protein hydrolyzates, rice. Substance obtained by acidic, alkaline, or enzymatic hydrolysis of rice composed primarily of amino acids, peptides, and proteins
39th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
3,4-Dihydro-2,5,7,8-tetramethyl-2-(4,8,12-trimethyltridecyl)-2H-benzopyran-6-ol; .alpha.-tocopherol; Vitamin E
40th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
4-Pyrimidinecarboxylic Acid, 1,4,5,6,-Tetrahydro-2-Methyl-, (4S)-
41st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,3,4-Octadecanetriol, 2-amino-, (2S, 3S, 4R)-
42nd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hexadecanoic acid
43rd on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Stearic acid
44th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hyaluronic acid, sodium, salt
45th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ceramide AS
46th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
1,3,4-Octadecanetriol, 2-(2-Hydroxy) Stearamide
47th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ceramide NG,Ceramide NS,1,3-Hexadecanediol, 2-Hexadecanamide,Palmitoyl-C16-Dihydrosphingosine,1-Stearoyl-C18-Sphingosine
48th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Hydrolyzed Hyaluronic Acid is the hydrolysate of Hyaluronic Acid derived by acid, enzyme or other method of hydrolysis
49th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Sodium Acetylhyaluronate
50th on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Oryza Sativa Bran Oil is the fixed oil expressed from the bran of the Rice, Oryza sativa L., Poaceae. It consists primarily of the glycerides of the fatty acids linoleic, oleic, palmetic and stearic
51st on the list, below the 1% line — present at under 1%, which for most ingredients is the level they work at.
Ceramide EOP,1,3,4-Octadecanetriol, 2-Stearoyloxyheptacosamide,Stearoyloxyheptacosanoyl-C18-Phytosphingosine,Stearoyloxyheptacosanoyl-4-Hydroxysphinganine
Products in the same category that share this formula's distinguishing ingredients.
Anua
Shares 9 key ingredients with Rice 70 Intensive Moisturizing Milk: Glycerin, Niacinamide, Cetearyl Alcohol, Sodium Hyaluronate, Water
Isntree
Shares 6 key ingredients with Rice 70 Intensive Moisturizing Milk: Water, Glycerin, Cetyl Ethylhexanoate, Cetearyl Alcohol, Butylene Glycol
Missha
Shares 6 key ingredients with Rice 70 Intensive Moisturizing Milk: Glycerin, Butylene Glycol, Niacinamide, Glyceryl Stearate, Water
Centellian24
Shares 6 key ingredients with Rice 70 Intensive Moisturizing Milk: Water, Glycerin, Butylene Glycol, Niacinamide, Ceramide NP
ETUDE
Shares 6 key ingredients with Rice 70 Intensive Moisturizing Milk: Water, Glycerin, Butylene Glycol, Cetyl Ethylhexanoate, Glyceryl Stearate
Holika Holika
Shares 6 key ingredients with Rice 70 Intensive Moisturizing Milk: Water, Glycerin, Butylene Glycol, Niacinamide, Cetearyl Alcohol
ORYZA SATIVA BRAN WATER, HYDROGENATED POLY(C6-14 OLEFIN), BUTYLENE GLYCOL, GLYCERIN, NIACINAMIDE, LIMNANTHES ALBA SEED OIL, PHYTOSTERYL/OCTYLDODECYL LAUROYL GLUTAMATE, 1,2-HEXANEDIOL, DIGLYCERIN, CETYL ETHYLHEXANOATE, WATER, PHYTOSTERYL/ISOSTEARYL/CETYL/STEARYL/BEHENYL DIMER DILINOLEATE, GLYCERYL STEARATE, COCOS NUCIFERA OIL, VINYL DIMETHICONE, BEHENYL ALCOHOL, ORYZA SATIVA EXTRACT, POLYSORBATE 20, CETEARYL ALCOHOL, ARGININE, HYDROXYACETOPHENONE, HYDROGENATED LECITHIN, ETHYLHEXYLGLYCERIN, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, GLYCERYL STEARATE SE, XANTHAN GUM, ADENOSINE, CARBOMER, CHOLESTEROL, DIPROPYLENE GLYCOL, CERAMIDE NP, SORBITAN ISOSTEARATE, LACTOBACILLUS FERMENT FILTRATE, SQUALANE, ALLANTOIN, ORYZA SATIVA SEED PROTEIN, HYDROLYZED RICE PROTEIN, TOCOPHEROL, ECTOIN, PHYTOSPHINGOSINE, PALMITIC ACID, STEARIC ACID, SODIUM HYALURONATE, CERAMIDE AS, CERAMIDE AP, CERAMIDE NS, HYDROLYZED HYALURONIC ACID, SODIUM ACETYLATED HYALURONATE, ORYZA SATIVA BRAN OIL, CERAMIDE EOP.
NIACINAMIDE, CERAMIDE NP, SODIUM HYALURONATE, CERAMIDE AS, CERAMIDE AP, CERAMIDE NS, HYDROLYZED HYALURONIC ACID, SODIUM ACETYLATED HYALURONATE, CERAMIDE EOP.
After cleansing and applying any serums or ampoules. Pump a small amount (1-2 pumps) onto your fingers and gently smooth it over your face and neck.
Judged on how rich the formula reads from its ingredient list, it suits Balanced skin best. It is the least natural fit for Dry, Combination (dry), Combination (oily), Oily skin.
No ingredient in this formula carries a common-irritant flag, making it a reasonable option for reactive skin. A patch test is still recommended, as individual skin reactivity varies.
7 ingredients could feed malassezia: Limnanthes Alba Seed Oil, Phytosteryl/isostearyl/cetyl/stearyl/behenyl Dimer Dilinoleate, Glyceryl Stearate, Polysorbate 20, Glyceryl Stearate SE, Sorbitan Isostearate, Lactobacillus Ferment Filtrate. That describes the yeast's food supply, not a prediction that they will cause a breakout.
Nothing in this formula is on the standard pregnancy-caution list. That is not medical clearance — check anything you use daily with your doctor or midwife.
Yes. Reading the full ingredient list, this formula is fragrance-free.
No. Reading the full ingredient list, this formula is no drying alcohol.
No — it contains Vinyl Dimethicone.
No. Reading the full ingredient list, this formula is essential-oil-free.
Yes. Reading the full ingredient list, this formula is paraben-free.
It layers well with Vitamin C (L-ascorbic acid), Retinoids (retinol, retinal), AHAs (glycolic, lactic), BHA (salicylic acid), PHAs (gluconolactone), Benzoyl peroxide.
Use it morning and evening, after serums.
It lists 51 ingredients, of which 9 are recorded as actives.
Anua, a brand based in Korea.
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